The email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is ...
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View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleIn the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...
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View articleA Q&A on the role of email marketing in a post-pandemic world and how businesses can best utilize personalization at scale to drive marketing objectiv...
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View articleWith an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor dig...
View articleIoT technology is changing online marketing, but legal and market forces are making matters complex Read More...
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View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleThe pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...
View articleWhat radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
View articleVal Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read Mo...
View articleBy 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service's SVP and GM, Chris McG...
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View articleCompanies struggling to keep up with booming digital content should look to invest in digital asset management (DAM) to streamline projects and boost ...
View articleThe pandemic has given customer contact centers the opportunity to embrace new technologies and break away from old, inefficient modes of communicatio...
View articleAcoustic's Norman Guadagno and Greg Bouton highlight what marketers need to know in order to optimize their email marketing in 2021 Read More...
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