Peer360 marketing solution provides the tools to plan, optimize, execute, and track sophisticated direct marketing campaigns through email, Web sites,...
View articleThe technology giants aim to spread support for P3P tools to consumers and marketers. Read More...
View articleYou're marketing your entire business. If something's not working, do you fix the symptoms or cure the disease? Read More...
View articleThe worldwide Web conferencing market generated $266 million in revenue in 2001, according to Frost & Sullivan, and could reach as much as $2 billion ...
View articleJack learned -- the hard way -- customers may think you're personalizing content when you're not. Read More...
View articleThe rich media ad firm will launch its browser-rebranding product this month. Read More...
View articleFalling into a rut with those same old ad formats and the same media placements? Maybe you need to watch more TV. Read More...
View articlePlenty of response to your email but next to nothing in sales? One marketer fixed what wasn’t working -- and boosted conversions 800 percent. Read Mor...
View articleHeadline got you curious? That’s the idea. And that’s the purpose of any good subject line. Read More...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleMany e-businesses will make the most of what they have, rather than buying new, cites a Forrester survey. Read More...
View articleSavvy publishers know advertisers want branding solutions, not just impressions. They are creating products that deliver solutions to brand advertiser...
View articleWith more than half of the domestic U.S. workforce going mobile by 2006, the need for wireless data/internet (WDI) solutions that propel wireless devi...
View articleJupiter analysts forecast that online sales of travel will grow to$64 billion by 2007 – more than double the $24 billion transacted in 2001. Read More...
View articleThe FTC and a number of state and Canadian agencies declare war on deceptive spam with 63 law enforcement actions. Read More...
View articleCingular uses Web Site contest, downloads in 'Spider-Man' promo; Thruport to support EyeWonder; WSJ.com launches new ad format. Read More...
View articleWant customer metrics? ROI measurement? Effectiveness models? Think again. Read More...
View articleDigital Impact’s CEO talks about the state of email marketing and his plans for the company. Along the way, he discusses which stats he believes are m...
View articleXert’s Precision Suite is an integrated, Web-based system providing e-mail marketing and list management features. Read More...
View articleTopikMail is based on an innovative, easy-to-understand concept called Topiks. Topiks are hierarchical categories into which content creators publish ...
View articleThe German media giant looks to renegotiate its agreement to buy $675 million in advertising, which could dampen the portal and ISP company's hopes fo...
View articlePostCast is a database management tool, a mail server, and an email merge tool. It can start other programs and exchange data, start CGI scripts, and ...
View articleWorldwide spending on ASPs should experience steady growth, reaching nearly $20 billion in 2006, according to a report by IDC. Read More...
View articleLow click-through rates might not necessarily mean the end of online advertising. Rather, some say the region's ad industry will benefit from greater ...
View articleThe e-mail and direct marketer aims to launch an online pay-for-performance unit. Read More...
View articleWe'll admit our email bias -- but email isn't always the beginning and the end of the mix in marketing media. Here's a look at how some other options ...
View articleWeb sites are making greater attempts to guard the vast amounts of collected personal and e-mail information. Read More...
View articleSun, HP and IBM are the targets in a new promotional effort -- the partners' first co-branded campaign for the ES7000 system running Microsoft Datacen...
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