OpenTV's launches new HTML-based technology that transforms Internet contentinto interactive television applications. iTV Gets Its Due With Emmy Award...
View articleSuccessful branding isn't about being everything to everyone. It's about making it clear you can do one thing -- the thing the user is searching for. ...
View articleA survey from the Direct Marketing Association suggests that marketers are running their sites profitably, cashing in on either sales or lead-generati...
View articleBanner Console is the opposite of intrusive. It flouts direct marketing principles. Why is the CTR 15 times the national average? Read More...
View articleChildren don't exhibit any more patience than adults do when it comes to Web site usability, citing quick engagement, interactivity, and consistent na...
View articleDisplay ads and premium content sales in the NYTimes.com division help offset a drop in the gray lady's advertising sales. Read More...
View articleThe approach reflects the newspaper's decision to incorporate, embrace even, what up until now has been the traditional enemy of many a newspaper's br...
View articleThere's hard data, and then there's the human factor. Measuring success and improving results means knowing how to assess both tangible and intangible...
View articleAuthor examines 2000 Arizona Democratic primary that was first to use Web. Read More...
View articleCarat Interactive selects Bluestreak for ad serving; the Interpublic Group of Companies names a new Initiative Media CEO. Read More...
View articleThe firm says they're the chief reason for continued client satisfaction, though rivals are quick to dismiss such claims. Read More...
View articleThat's the refrain from some insiders in the interactive television world, but why isn't mainstream America adopting the same cry? Read More...
View articleA survey from the Direct Marketing Association suggests that marketers are running their sites profitably, cashing in on either sales or lead-generati...
View articleShouting and blasting. Is that any way to nurture a relationship? Read More...
View articlePatients want to communicate with their doctors online and they are willing to pay for it. But until reimbursement issues are perfected, physicians wo...
View articleTough economic conditions have created a dearth of good, targeted B2B placements. Try Tessa's tips for B2B campaigns that work. Read More...
View articleU.S. Web site managers will technologically fortify their sites through 2002, emphasizing internal initiatives, rather than customer-visible features....
View articleWith all the talk about the major engines, it's easy to forget many users are searching and navigating directly from Web browsers, such as Internet Ex...
View articleUPDATE: The Web portal points to a reconfigured business model, and raises guidance for the year. Read More...
View articleCash-strapped online researcher Jupiter lands $8.5 million from its former suitor and current courtroom adversary. Read More...
View articleGuest Viewpoint: Ian Oxman of RappDigital Innovyx offers a 5-step method to help you expand your customer list with e-mail addresses. Read More...
View articleThe interactive TV industry's largest middleware player aims to deploy a targeted, profile-based advertising solution. Read More...
View articleClickZ's cofounder and erstwhile publisher looks at an online publisher getting the free-to-fee thing right. (And it just happens to be our parent com...
View articleDataquest found significant industry growth but a TDWI study revealed that almost three-quarters of companies have not yet deployed a CRM solution. Re...
View articleDisney to launch new ad format; eUniverse inks wireless content deal; MMA study suggests mobile marketing is effective. Read More...
View articleYour email message was impeccable. They click, but where do they end up? A landing page is part of your email campaign, too. Read More...
View articleFreshAddress.com is a free email address registry and ECOA service that enables companies and people to stay connected when email addresses change. Re...
View articleWhy do people keep forwarding those crazy rumors and urban legends... and how can marketers tap into that basic human impulse to pass something along?...
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