L90 concludes internal investigation, restates; XadveRT launches; Yesmail goes B2B. Read More...
View articleMost e-mail marketers opt for permission-based lists and take great measures to target legitimate recipients. Read More...
View article...and what's so sacrilegious about advertising on blogs, anyway? Read More...
View articleFrom rich media to ad serving to e-mail, Bluestreak aims to providefull service. Read More...
View articleEmail marketing is hot. So were banner ads, once. This time, marketers can act to save the value and integrity of the medium. But they’d better hurry ...
View articleThe Enliven banner, a pioneering rich media format, will possibly bephased out as part of the purchase. Read More...
View articleThe DMA subsidiary approves the controversial practice and plans to release a document outliningbest practices. Read More...
View articleHershey Foods goes with OMD Worldwide for media buying; Sposto develops rich media promo for the upcoming film 'Signs'; High Road picks up an account....
View articleThe portal returns to its roots with an effort drawing on search as well as content. Read More...
View articleDeclan predicts marketers will soon pay for guaranteed delivery of spam-free commercial email. Until then, a carelessly worded message could land your...
View articleWhen one company switched from direct mail to email to promote its seminars, its costs were cut in half while attendance soared 240 percent. Read More...
View articleOffline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. Read More...
View articleDigitas, Intel, SAS launch marketing automation product; ICONOCAST takes summer off; Sony-Dentsu unit, Razorfish Japanese JV change names. Read More...
View articleOffline brands' fondness for pricey rich media ads and targeted buys could prove a boon to the industry. Read More...
View articlePartnering with a healthcare market researcher, online metrics firm comScore looks to expand. Read More...
View articleIt's easy to get complacent when you're putting together yet another campaign, but achieving superior results requires that you keep asking the tough ...
View articleThe deal establishes an opt-in e-mail giant. Read More...
View articleThey might not be flashy, but online classifieds are the fastest-growing segment in a rebounding Web advertising industry. Read More...
View articleThey might not be flashy, but online classifieds are thefastest-growing segment in a rebounding Web advertising industry. Read More...
View articleDo not think that viruses/worms are the only nasty parasites around. There is a new nuisance on the prowl and it is called spyware. Read More...
View articleIf you have strong feelings about Yahoo!'s change of privacy policy and marketing preferences, you're not alone. Mark shares some of the most passiona...
View articleDeals with Viacom and Ziff Davis Media highlight a renewed advertising push. Read More...
View articleThe new document, which is intended to serve as a contractual basis for insertion orders, introduces a compromise on third-party ad serving. Read More...
View articleThe online ad giant continues efforts to expand its suite of allied marketing and analytical services. Read More...
View articleTrying to reactivate defected customers is a futile exercise, but why not use RFM to catch them before they get away? Read More...
View articleOn the Internet, no one knows you're a... what? Savvy consumers are learning the easiest way to fight back against aggressive, unscrupulous marketing ...
View articleU.S. consumer broadband subscriptions are increasing, but lower prices propel Canada's lead in the high-speed adoption race. Read More...
View articleThe color laser copier and printer markets are poised for growth if vendors can deliver the right mix of speed and price. Read More...
View article