Zap spam, save your brand? One email marketer developed a simple, elegant solution. List brokers won’t like it. Read More...
View articleA reader asked if spamming tastefully is permissible. You wrote in by the hundreds to say no -- and offered dozens of marketing alternatives. Read Mor...
View articleFacing a financial crisis, the embattled online ad server hopes to come bounding back with an upgraded version of AdManager. Read More...
View articleYahoo! appoints Euro RSCG Worldwide as agency of record for global projects; Amazing Media hires Melissa Boasberg and Jennifer Johnson to management t...
View articleA new technology promises to deliver the skinny on user perceptions of products and brands. Valid research, or another invasion of online privacy? Rea...
View articleDebbie's annual list of summer reading recommendations is shorter this year. Many publications have succumbed to the fallout. But there's still plenty...
View articleThere's a signpost up ahead. Does it point straight into a branding Twilight Zone or enhance your visitors' experience? Read More...
View articleAmid guarded optimism in the online travel industry, the Web travel booker looks to promote itself as a resource tool, rather than simply an airline t...
View articleNY Attorney General Eliot Spitzer goes after MonsterHut, long the bane of anti-spam organizations and blacklists. Read More...
View articleThink the industry is maturing? Read what Seana overheard at a recent media summit. You might be shocked. Worse, you might recognize your own agency. ...
View articleNow that information no longer wants to be free, how much is it worth? Read More...
View articleA million email names for $10? Give newbies other options, and they’ll likely do the right thing. Read More...
View articleWireless Internet penetration could depend on how effectivelyproviders market to these segments of the population. Read More...
View articleThe law requires that ISPs disclose data-collection practices, and lays down guidelines on unsolicited commercial e-mail. Read More...
View articleThe sale of The Net Economy magazine includes a cross-marketing agreement with the Boston-based trade-show and B2B publisher. May 20th issue of TNE is...
View articleLegitimate ISPs, Web hosts and online businesses are often the victims ofanti-spam vigilantes who shut down entire IP blocks of addresses. Read More...
View articleIndulge your pioneering spirit, but make sure you've built in safeguards. Read More...
View articleThe industry's revenue decline continues. Read More
View articleMarketers refuse to be labeled spammers. Refining best practices is on the agenda, as is battling bosses and clients. Read More...
View articleDespite objections from consumer advocates, the Web ad giant will settle its outstanding federal and state data-collection lawsuits. Read More...
View articleThe online travel site looks to target the demographic, while PlanetOut fills in some holes left vacant through its earlier work with the ailing U.S. ...
View articleEXCLUSIVE: The Federal Trade Commission looks to work around a lack of federal spam legislation to expand the scope of its enforcement. Read More...
View articleAnother cost-per-click program turns a gimlet eye on your wallet. Is LookSmart's new program worth it for your business? Read More...
View articleThink your brand should have the same tone of voice across channels? Martin disagrees. Read More...
View articleMailStudio 6.0 is an SMTP- and POP-compliant mail server that integrates with a calendar server to provide a Solaris- or Linux-based, high-performance...
View articleThe online marketing analytics provider teams with BizRate.com to beef up its data-collection products with customer service and satisfaction informat...
View articleThe alliance creates an end-to-end offering for rich and streaming e-mail campaign creation, deployment and analysis. Read More...
View articleFrom large cities to small businesses, high-speed connections are increasing. Read More...
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