Findings from DoubleClick's Abacus unit suggest a need formulti-channel marketing and sales tracking. Read More...
View articleAn industry report says the state has a significant presence insatellites, 802.11 services, integrated circuits, and fixed wireless/free space optics....
View articleCross-media measurement begets cross-media education. That's good news for traditional marketers who need to justify their online buys. Read More...
View articleFindings from DoubleClick's Abacus unit suggest a need for multi-channel marketing and sales tracking. Read More...
View articleMore than half of all U.S. retailers reported profitability from their online sales efforts last year, says a new research report from an industry gro...
View articleYou might think this question has been hashed to death. It hasn’t. Read More...
View articleThis is only a test. Whether you’re emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Re...
View articleThe firm says its privacy controls will help the controversial procedure win favor among marketers. Read More...
View articleThe interactive agency is testing a service that uses surveys to measurebrand impact, but looks to go one better with post-impression tracking. Read M...
View articleEmailLabs offers an e-mail campaign management system that provides ways to gather customer data, build e-mail newsletters, deliver them on time, and ...
View articleThe luxury automaker will continue 'The Hire' after a successful run last year. Read More...
View articleWhich online ads turn consumers off, and which turn them on? Ask some and find out for yourself. Read More...
View articleBy definition, CRM is open to interpretation but professionals will agree that satisfying customers is paramount. Read More...
View articleBuzzwords come and go, but there’s a good reason one -- integration -- has stuck around. Read More...
View articleThe mobile carrier launches a second ad campaign to promote [FREEUP]. Read More...
View articleAgencies drank the Kool-Aid, then spat it up. No more iDivisions. Digital's now fully integrated into the palette of service offerings. After all, it'...
View articleUPDATE: Catalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Read More...
View articleAnalyze This: Aberdeen Group reports that ASPs are gaining market share fast in the growing Web analytics market. Read More...
View articleMelaney offers some proven strategies for getting the customer data you need (depending on what's standing in your way). Read More...
View articleExpedia and Ticketmaster ally ahead of USAI buyout; Omnicom acquires online/offline fundraising firm; WestWayne acquires breatheinteractive; Mediabin,...
View articleThe landmark project continues the industry's effort to push for greater online ad spending. Read More...
View articleA pizza joint needed to boost its Web site traffic. Mission accomplished. The one restaurant is now a franchise, and most of its competition is out of...
View articleProcedures that are no-brainers in the offline world are causing serious headaches online. It’s time to come together as an industry and adopt some so...
View articleDespite a rising unemployment rate, U.S. small businesses are expected to spend $50 billion on human resource functions in 2002. Read More...
View articleThe chipmaker is embarking on a new advertising effort -- its largest yet -- to reach business buyers and extend its foothold in the enterprise market...
View articleFollowing the launch of 'surround sessions,' the Web publisher looks to bring another traditional broadcast concept to the Internet. Read More...
View articleAT&T unveils a redesigned homepage for its Worldnet Service; SmartDM adds sports outlet to its client list; R/GA launched a redesigned gateway for...
View articleThe European Union's Parliament sets 'opt-in' as the e-mail marketing standard, but also approves controversial laws affecting ISPs and consumer priva...
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