The startup looks to play in the crowded field of site analytics providers, touting a novel solution and a new partnership. Read More...
View articleBoth Naviant and Experian experience some changes at the top. Read More...
View articleLet someone else do the groundwork. Jeremy offers some rich media tips that are proven effective and the companies that provide the technology. Read M...
View articleTactics, psychology, and complexity -- why B2B email marketing is different (and why Debbie thinks it’s a whole lot more interesting) than B2C. Read M...
View articleSony Pictures' blockbuster release of 'Spider Man' wages an aggressive online campaign directed at Web-savvy fans of the slippery superhuman arachnid....
View articleThe e-mail marketer and Web publisher is aiming to salvage its image by training its legal guns on the parties it blames for consumer complaints. Read...
View articleInteractive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Rea...
View articleThere’s not a lot you can’t communicate to customers via email. E-newsletters are a highly effective means of bundling multiple messages. Read More...
View articleFindings from Gartner suggest that growing traditional mailing costs will push advertisers online. Read More...
View articleThe wireless advertising group publishes a set of preliminary standards for location-based marketing, amid growing efforts by interactive marketers to...
View articleCompelling offers and targeted branding campaigns could win over customers looking for wireless Internet products and services, a study by ConStat fou...
View articleWhich numbers are important, and what should you do when you've got them? Read More...
View articleThe number of consultants is increasing as more people join the Free Agent Nation (voluntarily or otherwise). Chris offers some principles to help the...
View articleIn another validation for the newest interactive media formats, the automaker is once again turning to interactive TV, rich media and wireless ads dur...
View articleA resurrected version of the once-popular e-mail newsletter service will be used to promote the marketer's other properties. Read More...
View articleIt's a numbers game. If your site isn't earning as much as you think it should, here are tools to boost and leverage your traffic. Read More...
View articleIs your agency opting for inefficiency when it makes your media buys? Here's how to tell, and what to do if it is. Read More...
View articleThe British have demonstrated a voracious appetite for interactive technologies such as the Internet, e-mail and instant messaging, according to a rep...
View articleThe slowdown in technology spending made its way to the mobile phone market in 2001, when the market suffered its first drop in unit sales, according ...
View articleBulletPass can help send important emails, product announcements, newsletters, and other types of electronic media to your customers and clients. Read...
View articleCheetahMail offers CheetahMail Capture, Analyzer, and FastTrack for email marketing needs. Read More...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleYet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...
View articleAsk questions. Expect answers. Don't settle for the geese, the salmon, or 'bidirectional change propagation.' Read More...
View articlePerfect Circle Media launches new unit, will rep travel sites; EyeWonder supports pop-ups; Yahoo! Finance begins selling new ad format. Read More...
View articleGlobal investment in fulfillment software applications by enterprises and logistic service providers will grow from $1.4 billion in 2001 to $2.7 billi...
View articleMore European households will be watching digital TV than will be using the Internet by 2006, according to Jupiter MMXI. Read More...
View articleConstant Contact is a campaign management solution for small businesses. Read More...
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