Click Tactics’s campaign management and execution software is designed for small- to mid-sized businesses. Read More...
View articleShopping for a system or provider that can handle your email, lists, data, and reporting? Here's how to define your needs and find the right match. Re...
View articleThrough the purchase, database marketer infoUSA enters the online list brokerage business. Read More...
View articleWith wireless devices such as mobile phones approaching critical mass, GartnerG2 expects U.S. consumers to begin adopting such devices for wireless fi...
View articleAdvertising is an important revenue channel -- but it's not the only one. Content sites must seek alternative sources of income. Read More...
View articleBy focusing on myriad threats, Atlanta-based ISS hopes to woo IT decision makers. Read More...
View articleL90 ousts its CEO and CFO, as an SEC accounting investigation derails the $50 million merger. Read More...
View articleViral marketing isn't just a consumer phenomenon. Your most passionate corporate customers can prove to be your company's infectious advocates. Read M...
View articleA small portion of your business is generating the bulk of productivity and profitability. That's the Pareto principle. Your job is to identify and le...
View articleGathering your prospects into groups still makes sense, but you may be using the wrong criteria to cluster them. Read More...
View articleWhither bound in 2002, interactive media? It's not all that grim out there, says our resident expert. Read More...
View articleCMRi estimates that online ad spending for 2001 totaled $2.5 billion, a 14.7 percent drop from 2000. Read More...
View articleYet guarded optimism continues for the coming year. Read More...
View articleThe embattled ad player exits Latin America -- again. Read More...
View articleBuzzwords or reality? Are marketers so hung up on 'permission,' 'opt-in,' and 'solicited' that they forget they're actually... advertising? The first ...
View articleThe larger ad formats supported by the IAB are seeing steady growth. Read More...
View articleThese days, media buyers are often called upon to persuade a little. Here's how to jump that hurdle and get to the fun part. Read More...
View articleIAB, CFO.com create CFO committee; Eyeblaster launches new version platform; AOL continues H&R Block promotion. Read More...
View articleThe Web portal's Movies and Travel sites will launch promotions for Twentieth Century Fox and British Airways. Read More...
View articleWith a CPC model that meets advertisers' demands, Google's giving Overture some serious competition. But the real threat may be to the paid-inclusion ...
View articleStop. Before you hit ’send,’ make sure that email to your colleague is delivering the message you intend to convey. Read More...
View articleWhen repurposing television or theater ads for the Internet, take some simple steps to adapt the creative to the environment. Read More...
View articleAs the rising tide of spam threatens to swamp email recipients and drown out the messages of legitimate marketers, some are hoping that the government...
View articleIn the world of permission-based email marketing, recipients should always have the right to reconsider. Read More...
View articleThe New York-based e-mail change of address firm gains a major channel to beef up its database. Read More...
View articleThe beverage company hopes to get better consumer information through a Web contest promoted across Viacom's properties. Read More...
View articleThe former bad boy of Internet advertising proposes 'best practices' governing ad-supported software and pop-ups. Read More...
View articleBusiness-to-employee services led the wireless e-business market in 2001, a year when wireless e-business revenue totaled $110 billion, according to G...
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