Sealing a deal with a customer online is just as important -- if not more so -- as doing so in the real world. Read More...
View articleThe addition of new data integration features continues the industry giant's moves to meet growing multi-channel demand. Read More...
View articleMore U.S. businesses will spend $500,000 or more on CRM technology over the next two years than they will on other large-scale infrastructure projects...
View articleAMR Research's quarterly survey results for the fourth quarter of 2001 show a planned increase in e-business budgets of 9 percent, up from 7 percent i...
View articleTig's done the math. He thinks Google's just-launched CPC model (coupled with its stealth technology) could eventually make many agency and sales func...
View articleWith the support of AT&T Wireless and other players, the privacy group looks to apply its seal program to the emerging mobile Internet industry. Read ...
View articleInternet advertising clutter? Web intrusiveness? Offline folks should get their own houses in order before throwing stones. Read More...
View articleThe news is mostly good, especially the part about CRM not being a complete disaster. Read More...
View articleIt’s been nearly a decade since spammers and their enemies began evolving competitively. As with the classic cheetah/gazelle model originally formulat...
View articleWhen CareerJournal’s campaign was emailed in text, HTML, and Flash, guess which version delivered the highest response? Read More...
View articleAlthough reaching a doctor via a medical site would seem to make sense, a new theory says that approach isn't the most effective. Read More...
View articleChallenges are just the nature of the B2B email marketing beast, but you can definitely make some moves to improve your campaign results. Read More...
View articleFirst with syndication, now with cost-per-click pricing, the Mountain View, Calif. upstart looks to challenge the paid listing leader. Read More...
View articleAn increasing number of U.S. households have moved to broadband Internet connections, but legitimate video-on-demand services won't be all the rage in...
View articleUPDATE: FTC's anti-trust investigation into the two Web research firms' plans apparently helped scuttle the deal. Jupiter's stock price drops 74 perce...
View articleMore than 50 percent of U.S. high schools are currently offering online courses or exploring them for the future, according to a study by IESD. Read M...
View articlePersonalization isn’t good enough -- you need to be personal, too. Jack explains the difference and how to combine the two without breaking your budge...
View articleValentine’s Day brought with it a lesson: Coming on too strong is a lousy approach if you want to build a relationship. Read More...
View articleAre hybrid buys merely the latest vogue in alphabet soup? Or are they a better deal for media buyers and publishers alike? Read More...
View articleAffiliates not making money? What we may have here is a failure to communicate. Read More...
View articleThe PC market is still on life support, and maybe it's because consumers are choosing to update existing systems rather than buying new ones. Read Mor...
View articleIn a follow-up to the brand's Super Bowl spot, a sizable offline campaign -- complete with an elaborate mock-documentary -- will detail the former spo...
View articleMore than 21 million Americans will be using public WLANs in 2007, attracted by the cheap and superfast remote Internet access provided in airports, s...
View articleViable email addresses are a valuable commodity; each name represents a potential sale to the e-business owners who implement e-marketing campaigns. W...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleYour email messages are a reflection of your e-business’s personality, and autoresponders are one method of conveying a lot without lifting a finger. ...
View articleIn some organizations, sales and marketing functions have grown so divorced, you can almost forget that both are aimed at winning new customers. Here’...
View articleHome networks have found an audience among early technology adopters, but vendors, service providers and retailers have yet to convince the mass marke...
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