UPDATE: If successful, a self-regulatory move by the industry that aims to curb spam would have major ramifications for ISPs, consumers and online mar...
View articleThe European market for handhelds is still buoyant, IDC found, with an 8 percent increase in shipments for 2001. Read More...
View articleIt's a mighty strong call to action and a potential offline branding opportunity. Coupons deserve advertisers' attention. Read More...
View articleIn this second installment of Paul's series on the major search engines, he gives us the dirt on the ever-popular Google. Read More...
View articleYou may not get free millions out of the classic Nigerian scam email, but there’s certainly value worth extracting. Read More...
View articleNearly all of the respondents to a Nokia-sponsored survey on mobile marketing agreed it would be more widely embraced if it provided a benefit such as...
View articleConsumer adoption of wireless and broadband services could mark what Forrester Research calls "the beginning of the end for conventional telecommunica...
View articleAffTrack sees hybrid deals increasing; ClubMom goes in-house; Alcatel's Genesys to get Eloquent. Read More...
View articleIf you're like most marketers, you're practically swimming in data. But learning how to act on these critical measurements is the only way to improve ...
View articleSmall and medium-sized businesses could be a major force in the software market, according to Jupiter Media Metrix, which expects financial management...
View articleAre things turning around for the Internet ad business? Read More...
View articleA new anti-spam database -- and continued disagreement over the definition of "permission" --could spell more messy fights with major players in onlin...
View articleA western Pennsylvania city that earned its reputation with blue-collar steel mills is now the fastest-growing wired city in the United States, accord...
View articleIf this History Channel email campaign is any indication, the lure of games are unmatched in enticing people to click through. Read More...
View articleAfter the passing of founder/spokesman Dave Thomas, Wendy's will leverage AOL Time Warner's interactive, television and print properties in upcoming c...
View articleWith its new annual listing fee, Yahoo! has inched further away from being a Web guide and moved closer to being a yellow-pages-like service. What doe...
View articleIf anything will boost Internet advertising into a great leap forward, it's developing a way to measure its impact on cross-media campaigns. Read More...
View articleStop us if you've heard this before: the interactive TV market is beginning to take shape in North America, but it won't rely on advertising and may n...
View articleEyeblaster, Bluestreak, Enliven and VIPcast have all been handed "cease and desist" letters from the rich media ad firm. Read More...
View articleUPDATE: DoubleClick's massive offline database offers an ASP product for tracking online and offline marketing effectiveness. Read More...
View articleThe U.S. and worldwide PC markets both suffered from a decline in shipments in2001, according to preliminary figures from Gartner Dataquest, marking o...
View articleMarketers, programmers, and the IT department. Once strangers, they now have a common -- and uneasy -- bond. Read More...
View articleE-mail marketing has proved to be one of the more resilient areas of the online advertising industry, but its clients are often undermining their succ...
View articleConcluding a 12-part series on newsletter publishing, Alexis Gutzman discusses how to find potential sponsors and advertisers for your newsletter. Rea...
View articleYou test everything else -- creative, message, offer -- on your email marketing communication, so why does the subject line so often get overlooked? R...
View articleA survey by AMR Research finds that would-be e-mail marketers waver on whether to outsource, and miss out on collecting valuable addresses. Read More...
View articleOnly a small majority of retailers are gathering data on individual customers, with 41 percent able to identify their most profitable customers and us...
View articleIn media buying, as in other fields of business, it's not what you know but whom you know that counts. Read More...
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