When you're confronted by rules, you have three options: exit the situation, work within the situation, or change the rules. Read More...
View articleCramped page design can stifle advertising awareness, reducing the medium's maximum effectiveness by about 12 percent. Read More...
View articleEver feel like technology that's supposed to make things simpler and quicker just ends up creating more complications? Read More...
View articleWhile focusing on vehicles that never made it into mass-production, the project aims to win the attention of car aficionados and affluent Web surfers....
View articleMSN Carpoint scores a marketing coup of sorts with sponsorship of North American International Auto Show in Detroit, but will it translate into more c...
View articleUPDATED: Court of Appeal upholds law that forces spammers to identify themselves and clears the way for mandatory 'opt out' features. Read More...
View articleThe pressure's on to monetize all of the traffic that's arriving on merchant sites, but take the high road and listen to your customers rather than ri...
View articleLooking for the best email list? You may already have it. Here’s how to use and grow your house list. Read More...
View articleUPDATE: L90 will serve as a promotional outlet for eUniverse's sites, following an unusual merger transaction. Read More...
View articleSometimes there's more than one way to reach a client's objective, so don't be afraid to negotiate unusual terms. Read More...
View articleInteractive television will gain a foothold in many American households as early as the end of 2002, according to a Yankee Group report -- although as...
View articleChris likes economists. Like him, they are, as often as not, wrong. Read More...
View articleThe days of Internet users being iconoclasts are over, so it's time to treat the medium as what it is -- a part of most Americans' daily lives. Read M...
View articleA new survey found that female Web shoppers outnumbered males for the first time. Read More...
View articleEstimated total U.S. IT spending in 2001 could decrease by as much as 5 percent from 2000 and increase 4 percent in 2002 over 2001, according to Giga ...
View articleMost of the data compiled from the 2001 holiday shopping season has yet to be disseminated, but the basic theme seems to be more shoppers spending mor...
View articleRank in the results of major search engines, and you'll soar even higher in meta-search results. Read More...
View articleA Yankee Group analyst predicts that many of the big players in digital cable will offer TV portals by the end of the year -- but sales of sponsorship...
View articleTechnology made it easy and cheap for people to send spam. Technology can also help legitimate marketers dig consumers out from under the mire. Read M...
View articleSeven New Year's resolutions for affiliate marketing. (Hint: Think "conversion" in 2002.) Read More...
View articleThe market for video-on-demand will grow to $641.9 million by 2006, according to Jupiter Media Metrix, but it must focus on the TV as its delivery pla...
View articleYou want them to find your site, but new search capabilities make users vulnerable to viruses. Read More...
View articleAnswering requests from its customers, Jupiter Media Metrix begins toseparate pop-up and pop-under figures from the rest of its traffic numbers. Read ...
View articleBi-coastal Internet VC firm reports "enthusiastic" response byinstitutional investors; announces stakes in Redline and Bergana. Read More...
View articleCommunity banks continue to invest in technological tools and applications that provide value to customers and increase operational efficiency, accord...
View articleZEDO Taps Dyson, Braitman for board; Traffix acquires Infiknowledge and Thanksmuch; TargitInteractive to Promote "Rings." Read More...
View articleSometimes the answers to marketers' questions reside not in an Excel spreadsheet, but out in the real world -- like on the 42nd Street crosstown bus. ...
View articleMere traffic numbers aren't enough in today's media buying climate. Before you make the buy, you need to know how users feel about the site. Read More...
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