The search engine says it's not sure yet how to monetize the offering, but with a host of A-list retailers, it's potentially sitting on an offering of...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleSo, you're building a new Web site. Be sure to incorporate SEO techniques sooner rather than later in the process. Read More...
View articleJust when you thought PCs were becoming the dominant gaming platform, new hardware leads to a renewed interest in gaming consoles, according to Jupite...
View articleChris learned early in his career that accountable marketing gets no respect and branding is where it's at, but his perspective is a little different ...
View articleThis holiday column is a stream of riches rather than Rob's usual rich and streaming... Read More...
View articleToo little creative? Too much creative? How many executions are just right for an online campaign? Read More...
View articleFollowing Yahoo!'s lead, Terra Lycos will charge users for hosting homepages free of banners and pop-ups. Read More...
View articleThe Countdown: What shaped B2B marketing in this turbulent year? What lessons can we draw from these trends and changes? Read More...
View articleWith a new offering for media planners, the company aims to build on the buzz surrounding reach-based pricing. Read More...
View articleThe firm's top post won't be filled, as its co-founder seeks new business opportunities. Read More...
View articleMicrosoft continues promoting its Advantage Marketing packages with a deal that incorporates Great Plain and XP technology. Read More...
View articleQuo vadis, CRM? In this three-part series, Arthur examines the best and worst of CRM in the past to help us get it right in the future. Read More...
View articleFollowing the successful, Internet-centric sales effort behind its Prius hybrid, the automaker says it's looking into a similar push for its as-yet-un...
View articleThe Internet has provided efficient ways for doctors to treat and communicate with their patients, but it's also provided a platform for pharmaceutica...
View articleGone to Lycos to search lately? Although the search capabilities of the site have long been on the decline, Danny says a recent redesign makes visitin...
View articleKeeping content fresh and relevant on a B2B site is critical. In doing so, don't lose sight of the real goal -- converting your prospects into custome...
View articleAbsolut, Acura, and DeBeers become the first advertisers on the streaming media service. Read More...
View articleFollowing its merger with competitor Veripost, Return Path attractsfinancing from existing and new investors. Read More...
View articleNow that access to the Internet has reached "critical mass" of about two-thirds of American homes, the real revolution begins, said Robert Pittman, th...
View articleFrequent-flier and traveler loyalty programs have been rousing successes in engendering brand loyalty, but how will they perform in a recession? Read ...
View articleNearly half of development managers at large corporations plan to develop applications for wireless devices in the coming year, according to Evans Dat...
View articleWho's really benefiting from online privacy initiatives? Dev comes up with a surprising answer. Read More...
View articleThe Microsoft chairman spoke to media planners and marketing directors this week in London, outlining an MSN-centric future, and extolling new ways of...
View articleWhy do CPA deals get a bad rap from affiliates? A few slimy merchants poison the environment for everyone. Read More...
View articleThe Big Chill? Tig predicts frozen media budgets won't thaw until well into the year after next. Sounds like a long, cold winter. Read More...
View articleAlexis Gutzman discusses how to manage undeliverable email messages, and the importance of keeping your lists clean. Read More...
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