Interep, ad pepper media strike alliance; Mediaplex expands reporting; Yesmail taps EyeWonder. Read More...
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View articleThe combined company promises 60 million e-mail addresses to marketers. Read More...
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View articleThe wireless messaging channel known as SMS is ripe for exploitation. But Martin says few advertisers are taking advantage of the opportunity. Read Mo...
View articleJust when you thought it was safe to go back into your in box, Lynne’s back with more bloodcurdling tails of email catastrophe! Read More...
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View articleWhen you send an email, you should be thinking of ways to wriggle into your prospects’ long-term memory. An immediate response may be nice, Bryan beli...
View articleAppending offline data to email addresses has proven to be an impossible task, because email lists are an eroding asset. Read More...
View articleSlightly more than one-quarter of European consumers with Internet access bank online, according to a report by Datamonitor, and British Internet user...
View articleIn this age of increasing consolidation, Gunji's been pondering where rich media technology players went wrong -- and how the industry can right itsel...
View articleKeep it simple and keep it snappy, or today's time-starved customers may leave before you've finished your pitch. Read More...
View articleCan Web inventory be sold like broadcast media, using the pre-empt approach? Tig thinks pre-empting could lower prices for advertisers and earn sites ...
View articleIf it ain't broke, don't fix it. Rebecca weighs in on the redesign everyone's talking about. Read More...
View articleEyeWonder looks to Japan; Winstar Interactive boosts client roster; YesMail strikes Postfuture partnership. Read More...
View articleANALYSIS: In his self-described "coming out party", Yahoo! CEO Terry Semel articulated his long-awaited plans for the company, and his decreased empha...
View articleWhen are "permissioned" email lists not what they seem? Tom shares ways smart media buyers can figure out the reality of the situation. Read More...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleIT budgets in the United States increased in 2001, but not nearly as much they were forecast to rise back in January of 2001. Read More...
View articleUPDATE: Company fires 400 employees in restructuring. New strategy includes charging for more services and less "attitude." Read More...
View articleThe EU's Parliament could direct member states to legislate 'opt-in.' Read More...
View articleIt's not a surprise that a Jupiter Media Metrix study found the time spent using instant messaging applications was up 48 percent at home in the past ...
View articleWhat are "good" and "bad" practices in search engine marketing? So far, there are no definitive standards, but that'll change if some activists get th...
View articleIt's potentially a win for the-company-formerly-known-as-GoTo, and for Yahoo!, which is struggling to boost its paid services. Read More...
View articleAll the ingredients of a near-perfect, permission email marketing strategy are wrapped up in a corporate e-newsletter. Why not do it in an elegant, pr...
View articleA certain school of thought holds that Internet advertising, to be successful in wooing traditional marketers, must adopt the language and metrics to ...
View articleSend email to your snail mail list -- even if you don’t know your customers’ addresses in cyberspace? Yes, it is possible! Here are the how-tos and th...
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