Just weeks after the networks filed a lawsuit against ReplayTV, the luxury automaker aims to work within digital video recording technology. Read More...
View articleUPDATE: The $27 million deal will create Europe's largest online ad network, as the Alley firm contemplates the fate of its own U.S. media group. Read...
View articleEnough of what everyone's doing wrong on the Web. Here's a company Joe thinks is picture-perfect. This case study looks at ways to keep customers happ...
View articleThe ad network and technology player appears to be betting heavily on future dividends from its recent merger with Real Media. Read More...
View articleSnazzy unique navigation may wow your site visitors, but if it hinders them from finding what they need, they won't be hanging around very long. Read ...
View articleAn examination of the top sites of October 2001 shows continued traffic to news and health sites as well as the beginnings of the holiday season. Read...
View articleMindArrow launches holiday promotion, Adtegrity sees increased revenue, Luminant cuts staff. Read More...
View articleAs a marketer, you're looking to build a warm, trusting relationship with your customers. What better way to do that than to communicate with them on ...
View articleA five-star hotel generated a surprising result when it added video to its email marketing messages. Heidi gives us the lowdown on the campaign. Read ...
View articleSeana buys media. Wedding gifts, too. Recently, she endured e-tail hell when she ordered from an online merchant -- one she'd chosen (as a media buyer...
View articleAlmost three-quarters of the online buyers in the United States have not viewed, created or purchased from an online gift registry, according to resea...
View articleYou're in charge of designing and implementing CRM in your organization. You're about to invest thousands, if not millions, of dollars in technology t...
View articleRetailers in the United States sold more than 300,000 copies of Windows XP in the first three days after its launch. Not a shabby showing, but not up ...
View articleWhat do you want? What do you need? How much will it cost? This week, Paul suggests how to go about selecting a company to help your business with sea...
View articleThe Direct Marketing Association urges sites to launch privacy policies compliant with IE6's P3P implementation. Read More...
View articleToday's new technologies may not be the final chapter in interactive marketing, but they're certainly a worthy prologue. Read More...
View articleThe estimated $20 million account -- and the task of repositioning one of the country's largest software firms -- goes to the agency behind "Got Milk....
View articleWith Americans taking a closer look at their mail, it might be a good time for electronic billing and payment providers to convince consumers to chang...
View articleThe battle for acceptable levels of service between consumers and companies is a long and never-ending one. Blake's been checking the latest and this ...
View articleMasterCard taps Roving; Perfect Circle Media to use 24/7 Connect; Agency.com cuts staff. Read More...
View articleA 'Rock the Vote' campaign breeds advergaming with the celebrity spokesmanship model that has long been used in television, radio and print. Read More...
View articleI had a good conversation with the supply chain director for a manufacturing company in the Bay Area last week. In giving his assessment on how his co...
View articleMerchants are struggling to figure out the most effective way of increasing their conversion rate. Bryan says the key is focusing on one particular me...
View articleThe incentive marketer, now part of the interactive unit of an airline company, signs a marketing agreement with FTD.com. Read More...
View articleThe firm praises performance-based advertising for its relative stability in pricing, and credits internal promotion for its success in launching new ...
View articleAs interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and they’ll be back...
View articleIn the sixth of a multi-part series, Alexis Gutzman outlines the features to look for when selecting a newsletter service. Read More...
View articlePersonalization has made so much progress in the last few years, it seems that we’re nearly back to where we began. In the second of this two-part ser...
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