New findings from Cahners In-Stat, Yankee Group and the Wireless Advertising Association point to considerable profits -- and hazards -- lying in stor...
View articlePreliminary results from a Knowledge Networks/Statistical Research study found that the spread of many consumer media technologies has leveled off. Is...
View articleA recent conference on online advertising revealed the anguish of an immature industry in upheaval and transition. Though the all-day discussions didn...
View articleA face-off between privacy advocates and mass marketers is expected to soon come to a head. Read More...
View articleKeeping "tabs" on what's new -- Google adds tabs to its home page to simplify user interface and introduces a new power command that can search files ...
View articleUpdate: Two-thirds of shareholders vote to accept the $3.35 price per share and Agency.com officially goes private. Are Razorfish and Organic next? Re...
View articleToo many marketers are overlooking the opportunity to send messages to customers when they’re actually waiting to hear from you -- in confirmation ema...
View articleAllegations of contract breaches fly as the CBS-backed SportsLine.com pulls out of a $2.5 million deal to acquire the fantasy sports provider. Read Mo...
View articleThose not using email in their marketing mix before the anthrax scare are considering it now. If they're not, they should be. If you (or your client o...
View articleOnline direct marketing spending could prove lucrative during the next months and ultimately top $9.4 billion in 2006 -- but only if mailers keep best...
View articleYou may think of conversion as getting a consumer to make an initial purchase on your site. But there's much more to it, as Joseph explains. Read More...
View articleThe holidays could be a tough sell this year. Experts have been scrutinizing consumers' buying and spending with a view toward what's changed since Se...
View articleAs NetRatings proposes to buy Jupiter Media Metrix, another competitor in the space finds a major sales partner. Read More...
View articleAre merchants treating affiliates unfairly? Maybe some are,but plenty of good technology out there lets honorable merchants assign credit where it's d...
View articleThe two will combine to tackle the nascent e-mail change of address space. Read More...
View articleThe industry leader will promote Trafficmac's ad trafficking services to DART clients, while gaining a reseller. Read More...
View articleAn online greeting card company wanted to see if adding audio to an email campaign would affect its results. Listen up to hear what it discovered. Rea...
View articleIn the fifth of a multi-part series, Alexis Gutzman reviews four newsletter-mailing solutions and discusses the finer points of creating and sending a...
View articleIf you build it, they will come... right? They won't -- unless your Web site shows up in search query results. Web users turn to search engines when t...
View articleDespite Encore's rival bid, shareholders vote to sell to Cross Media Marketing. Read More...
View articleAn IM marketing tool and upgrades to Connect are aimed at boosting advertiser interest and cutting production costs. Read More...
View articleEveryone likes to learn something new, so research is always welcome. It's also gratifying to have your instincts and practices confirmed and validate...
View articleAnalytical software giant SPSS will gain exclusive rights to America Online survey data, which it will sell bundled with its own technology. Read More...
View articleNearly half of automobile dealerships in the United States are using the Internet topurchase used vehicle inventory, according to a study by Q2 Brand ...
View articleJust when you thought it was safe to go back into your in box -- more terrifying tales of email marketing gone horribly, horribly wrong. Read More...
View articleIn a B2B setting, as elsewhere, you persuade prospects to convert by meeting their needs at that precise moment. Read More...
View articleHoliday e-commerce will reach record levels in 2001, despite economic uncertainty, according to Nielsen//NetRatings and Harris Interactive. But outsid...
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