Who's serving your ads? Well, considering the current environment, the answer to that question could change from day to day. Catch up on the down-and-...
View articleOften scattered and rumpled, torn and discarded, customer data doesn't deserve the ill treatment it's getting at some companies. Read More...
View articleUPDATE: The embattled interactive shop aims to branch out into a new area -- one already dominated by well-known players. Read More...
View articleThe burst of the Internet bubble and fears of a worldwide recession haven't stopped European businesses from investing in e-commerce, according to an ...
View articleHowever, companies and consumers are reluctant to view wireless marketing projects favorably, after the early hype about the medium. Read More...
View articleWrite like a journalist to get your message in front of your customer. Read More...
View articleIn the fourth part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the ins and outs of designing your newslette...
View articleThe bottom-feeder advertising becoming increasingly visible on the Web poses a risk to everyone in the industry. Read More...
View articleAs the Web portal reels from slipping ad revenue, it aims to make good on its promise of "personalized and compelling" campaigns for clients. Read Mor...
View articleThe use of the Internet to pay bills is growing, but so is the use of several electronic payment methods. A survey by the Yankee Group found it's the ...
View articleThe nation's largest wireless carrier successfully sues under Colorado's e-mail marketing laws. Read More...
View articleThe move could help nudge media buyers online, by making Web inventory more comparable to television. Read More...
View articleWarning: The following article contains material potentially hazardous to your health. If of a conservative or risk-averse nature, please consult a br...
View articleYou want to ensure your project succeeds. Youwant it to be cost-efficient. OK, then you need a new and better management method. Read More...
View articlePeople may think they want unlimited choices, but what they really want is for Web site designers to make decisions on their behalf. Read More...
View articleAdobe narrows account review; Playboy.com inks promotional deal with Global Sports & Entertainment; Advertising.com strikes association-marketing part...
View articleThink content or advertising is the "product" in your favorite television show or newspaper? Well, guess again. Read More...
View articleSweden and Denmark are the European countries most likely to have households connecting to the Internet via broadband, according to research by NetVal...
View articleAs we head into the critical holiday season -- when underdelivery can mean the difference between making sales goals and falling short -- preventing p...
View articleUPDATE: Traditional and online direct marketing made up a whopping 40 percent of revenue, vindicating CEO Ryan's much-touted efforts to beef up the fi...
View articleLearn from the University of Dayton how to grow an email list responsibly -- and on a shoestring budget. The key? Enticement. Read More...
View articleIn the third part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the pros and cons of sending HTML vs. plain-t...
View articleDigitas announces cuts; Asiacontent to focus on DoubleClick and MTV ventures; Experian settles with MAPS over Exactis suit. Read More...
View articleIn the current era of instant messaging, streaming media, and, of course, dancing hamsters, procrastination is only a keystroke away. I've found that ...
View articleUsing technology from helloNetwork and lists from NetCreations, more than a million Americans will receive a re-purposed television spot in their inbo...
View articleEmail is experiencing a renaissance. Sort of like Michael Jackson. It isn't working as well as it used to, but everyone's talking about it again. Read...
View articleWith Halloween right around the corner, I’ll treat you to some real-life tales of email marketing madness and mayhem. Yes, they are real -- they’ve ha...
View articleYellowPages.com is the first to transition to the new service; 24/7 also is launching a suite of optimization tools for use with its new Connect Ad Ma...
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