There is a strong interest among consumers for receiving multiple communications services from a single provider, according to research by the Yankee ...
View articleAt each step of the sales process, a site loses some users. We use the leaky bucket metaphor for a site that doesn't successfully convert visitors int...
View articleMobile marketing comes along at a time of profound cultural change in American society. People's relationships with brands are changing, and, in a glo...
View articlePrivacy advocates say the effort by the industry association still won't address consumer concerns. Read More...
View articleEXCLUSIVE: PubliGroupe may be rethinking its position on the sale of its ad server; meanwhile, publishers are concerned about the prospects of a near ...
View articleThe horrors have been well documented, and I have nothing to say that would help make any sense out of it. But what I can do is try to help some peopl...
View articleIn the second of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses how to clean up and perfect your email list. Read...
View articleYou know that annoying habit telemarketers have of calling right when you’re in the middle of dinner? It’s no accident. Read More...
View articleEmail can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
View articleConsumer and privacy advocates have many good things to say about the Federal Trade Commission's new privacy agenda, andonly a few gripes. Read More...
View articleWhat's make or break and what's icing on the cake? Since you can't get everything you want, learning what's critical helps you pick your battles. Read...
View articleCarlson Marketing Group will purchase the failed online currency play's technology. Read More...
View articleThe bidding war heats up, as an unsolicited rival offers a potentially sweeter deal for the e-mail marketer's technology. Read More...
View articleA special set of ads is designed to promote the new Office to Macintosh enthusiasts -- easily some of the Redmond, Wash.-based software giant's harshe...
View articleVerizon Wireless and dairy industry associations are launching efforts to reach young adults, offering "cool" Web-based incentives and brand-associati...
View articleOnce a technology dominated by teenagers, the use of short messaging service is rapidly taking hold among adults 35 and over, according to a study by ...
View articleThe Internet researcher sheds some corporate weight, while Evaliant boosts its European advertising data business. Read More...
View articleAs the price of paid search engine listings continues to climb, there are still other options -- but sometimes you get what you pay for. Read More...
View articleDespite an economic downturn, and the highest unemployment rate in almost four years, a study by CompTIA found the average number of open IT service a...
View articleMarketing in an ever-changing world of uncertainty calls for every company -- even large ones -- to adopt the perspective of two guys in a garage. Rea...
View articleThe Alley-based ad giant will offer DART to the nearly 1,700 clients using L90's adMonitor ad server. Read More...
View articleIn these difficult times of belt-tightening, you may think you know the tried-and-true ways to slash costs -- but the most obvious ways may be fraught...
View articleBecause it could make the process of typing on a small keypad obsolete, voice recognition technology represents a big step for wireless Internet provi...
View articleAccording to INT Media Group's CyberAtlas Research unit, a majority of advertisers increased the percentage of their budgets spent online, as compared...
View articleHow is advertising going to regain its relevance in the face of the tragic events that have shaken the very core of our culture? Read More...
View articleDespite optimistic predictions and the ability to offer up to 24 separate voice channels and high-speed Internet access over a single DSL line, Voice ...
View articleCould there be a manual -- laying out steps one by one -- to teach marketers how to lead consumers down the path to conversion? Well, it's not so simp...
View articleMost reporting software gives users what technology can tell you rather than what you want to know. The difference is an order of magnitude. No one ha...
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