The PDA firm chooses a teaser campaign centered around building buzz among existing customers, as it launches the new i705 handheld. Read More...
View articleJackie's getting emotional about some email marketers that are busyspoiling things for the rest of us. Read More...
View articleEver get an e-mail chain letter promising to be perfectly legitimate? The spam is legal but the scam sure isn't. An FTC sting operation rounds up seve...
View articleThe U.S. video game market had its best year ever in 2001, and now it turns its head to the convergence of broadband, the Internet and gaming. Read Mo...
View articleTwo rivals in the fledgling wireless advertising space join forces. Read More...
View articleThe women-focused online media company follows the trend among Web publishers by looking to boost its marketing services. Read More...
View articleThere's one very important thing we can learn from Lincoln -- to persevere and reach for greatness, moving beyond merely acceptable results. Read More...
View articleThe new product broadens the e-mail marketer's offerings, but also expands its competition with established rivals. Read More...
View articleThe providers of wireless devices and services need to do a better job of explaining their benefits to potential customers, according to research by C...
View articleRecently, Arthur's been examining what DOESN'T deliver ROI in a CRM initiative. Here's the one you've been waiting for: what makes CRM pay off and how...
View articleAmong North American residential broadband customers, cable access has been the popular way to speed up their Internet access, but DSL is making some ...
View articleJust as the click-through rate isn’t always the best way to evaluate the success of online ad campaigns, sometimes it’s irrelevant for email campaigns...
View articleSponsorship text ads attract qualified leads. Debbie tells you how to craft an offer and write and place your own ad, step by step. Read More...
View articleThe search engine ousts Overture and for the first time adopts a similar policy of syndicating paid listings. Read More...
View articleMicrosoft's MSN, along with the IAB and ARF, unveil research suggesting that the Internet deserves a bigger slice of the total advertising pie. Read M...
View articleHeightened security concerns are forcing companies to devote an increasing amount of their tight IT budgets to security, whether that means buying sec...
View articleBig companies aren't the only ones that need to manage their brands online. Read More...
View articleBig players like Sony, Microsoft and Apple ought to consider selling based on applications, rather than price, according to Yankee Group research. Rea...
View articleParamount and EarthLink offer consumers the chance to bravely go with a new Trek -themed Internet access service. Read More...
View articleBroadband Internet access is being adopted so slowly that GartnerG2 predicts only 10 percent of the households in France, Germany and Britain will hav...
View articleAnalysis: New guidelines from the Direct Marketing Association about e-mail marketing practices could be viewed as not enough, a guide for lawmakers t...
View articleIf you think taking a purely scientific approach to improving your conversion rates is the answer, you're kidding yourself. Read More...
View articleStudy: U.S. Hispanics using Web primarily in Spanish; Avenue A losses beat estimates; America Online continues Britney efforts. Read More...
View articleFollowing the sudden resignation of its vice president of finance, the company -- which is slated to vote on its merger with eUniverse -- has come und...
View articleAs the issue of spam seems to creep higher on regulators' and the industry's priority lists, the Direct Marketing Association issues guidelines for it...
View articleAs consumers and ISPs become more sophisticated about blocking and filtering spam, e-mail marketing officials say a "Trusted Sender" seal of approval ...
View articleAlmost one-quarter of the U.S. population over the age of 12 has downloaded a music or mp3 file off the Internet, a study by Ipsos-Reid found. Read Mo...
View articleIt's been the mantra since the advent of the Internet, but some people still don't get it. Interactive marketing is all about user choice, and compani...
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