The beverage company hopes to get better consumer information through a Web contest promoted across Viacom's properties. Read More...
View articleThe former bad boy of Internet advertising proposes 'best practices' governing ad-supported software and pop-ups. Read More...
View articleBusiness-to-employee services led the wireless e-business market in 2001, a year when wireless e-business revenue totaled $110 billion, according to G...
View articleThe troubled online research firm continues launching Internet advertising products, with the release of its Advertising Planning System. Read More...
View articleOnline fraud losses for 2001 were 19 times as high, dollar for dollar, as fraud losses resulting from offline sales, GartnerG2 found. Read More...
View articleAdvertisers and sellers of rich media ad units stand to benefit from a major upgrade to Macromedia Flash. Read More...
View articleThere are plenty of ways to cut through the clutter. The most elegant? A really good idea. Read More...
View articleMSN is banking that the allure of cash will woo America Online subscribers. Read More...
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View articleFour common mistakes in email copy you can fix in a hurry. Read More...
View articleThe purchase of BrightStreet will give the Internet loyalty player a tool to track in-store redemptions. Read More...
View articleMore than 44 percent of the active Web population visited a finance Web site in January 2002, according to Nielsen//NetRatings, and the sites proved t...
View articleTargeting could be considered the Holy Grail of media online buying, such is its promise. That's why newcomers and old-timers alike are introducing ne...
View articleCompanies in the United States and Britain are the most likely to incorporate the Internet into activities such as CRM, marketing, order fulfillment a...
View articleConsumers appear unwilling to pay for music downloads, but a study by Arbitron and Edison Media Research found that attitudes change when it involves ...
View articleThe U.S. market for online access barely grew in 2001, but the news from TR's Online Census is that Internet users are shifting their access from dial...
View articleKnowing whether your prospective customers are 'innies' or 'outies' may help you craft more effective messaging. Read More...
View articleThe video’s in the mail. What to expect when email delivers commercials. Read More...
View articleDoubleClick eMail is a suite of email marketing products that provide a powerful, integrated solution to meet the challenge all online marketers and a...
View article24/7 Real Media offers a comprehensive suite of solutions and services for e-mail customer relationship management. Read More...
View articleSparkLIST offers hosting services for newsletters and e-mail discussion groups. Read More...
View articleMailloop is your complete e-mail and e-business automation software that gives you the power to automate monotonous e-mail chores and literally make y...
View articleThe most instructive of tales can be told in just a few short paragraphs. This week, Chris shares some pithy observations that can help move your B2B ...
View articleHow is your email campaign measuring up? Here are industry standard statistics -- and a word or two about how to apply them to your campaign and your ...
View articleUsers are getting smarter about finding what they want on the Web -- and about ignoring what they don't. Marketers, adjust your attitudes. Read More...
View articleGlobal corporate investment on mobile enterprise infrastructure will grow from $300 million in 2002 to $2.3 billion in 2005, according to Datamonitor....
View articleMobilocity, which provides m-business consulting services, said the combined firm would offer services in digital branding, communications strategy, W...
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