A second campaign comes from Deutsch as the travel site prepares to face increasing competition. Read More...
View articleIf content is king on the Internet, then the market for content management software and content delivery networks should be in good shape. Most of the...
View articleWine and song may naturally go together, but Geerlings & Wade has to do a complicated song-and-dance routine to avoid being tripped up by state li...
View articleGrowing numbers of Web buyers and sellers are beginning to think about implementing audience-based advertising online. And it wouldn't take too much t...
View articleThe studio aims to fill the house using Web media and online-offline contests for upcoming films "Moulin Rouge" and "Planet of the Apes." Read More...
View articleWhat does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this ...
View articleOnline sellers of consumer packaged goods are still having problems figuring out the online marketplace, according to a study by IRI, and Jupiter Medi...
View articlePotential suitors for the division are plentiful, as the ad networkcontinues to reorganize to conserve cash. Read More...
View articleWireless technologies that combine the benefits of the physical and virtual worlds and empower mobile users will prevail. The future of wireless for m...
View articleAiming to persuade global audiences to make online purchases with its cards, the payment services giant renews and expands a previous deal with the Sa...
View articleFollowing its "A.I." campaign, Warner Bros. continues to throw sizable resources behind "stealth" movie promotions on the Web. Read More...
View articleWhen links in a promotion are tracked individually, almost always a clear-cut winner emerges. That is, one piece of email real estate, above all other...
View articleCRM has moved from concept to reality, but market maturity is still pretty far away, according to a study by The Data Warehousing Institute that found...
View articleWhat word (it refers to something we do every day, whether we realize it or not) immediately conjures up an image of a slick, aggressive, fast-talking...
View articleDo we want to be able to compete on Madison Avenue again? Will we be able to compete against print, broadcast, and cable on an equal footing? We will,...
View articleIf you're a merchant, don't sign an exclusive deal. If a service provider is really that good, why would it insist on an exclusivity clause? If it's t...
View articleIf you think times are tough now, think about the time when one-third, not just 4 or 5 percent, of all workers were unemployed. People wandered the co...
View articleThe firm will be bought by a subsidiary of its one-time suitor. Read More...
View articleThere is definitely something to learn from the prevailing attitudes of the opt-in as well as unsolicited bulk-mail community. Even the best email mar...
View articleAs the rich media e-mail marketer continues its management shifts,new CEO Yoakum says the company remains in financial trouble. Read More...
View articleDespite its recent price hike, AOL is not likely to have to weather a storm. So is there no hope? Is the U.S. Web doomed to become an AOL lake? Well, ...
View articleMillions of Americans are turning to the Internet to get them in touch with God and others who pursue faith matters, according to a report by Barna Re...
View articleOften, our ignorance of market demand does little to dampen our conviction that "if we build it, they will come." But do people really want a new mous...
View articleOne day, after watching hours of digital cable, Eric gradually saw the light... He'd uncovered some interesting issues at the convergence point of dig...
View articleThe Atlanta-based incentivized surfing play finds a buyer. Read More...
View articleSusan is floored that she has a readership beyond her mother and husband. In fact, she has readers around the world. Clearly, on the Web, one writes f...
View articleMindArrow makes acquisition; Unicast expands publishers; ValueClick co-registration sets records. Read More...
View articleYou're a respectable email marketer, an upstanding citizen of the permission-marketing space. You ask nice, you play nice. But you're surrounded by th...
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