The troubled interactive shop will cut 35 percent of its work force and is in discussions with the Omnicom agency -- the parent of a competitor. Read ...
View articleThe ISP aims to enter radically new territory, with a curious planto offer advertisers rich media wireless ads. Read More...
View articleThe online agency will be rolled into Grey's global media buyer. Read More...
View articleThe outlook for online advertising is good for the long term despite the current dip. But isn't there something publishers can do to avoid ad clutter ...
View articleHow ya gonna keep 'em down on the ol' marketing farm after they've seen e-marketing's Paree? You ain't, despite the challenges. Read More...
View articleB2B Works and Be Free Sign Clients, MatchLogic Adds E-mail Addresses, UMGi Looks to Boost Adoption Read More...
View articleHow can search engines offer specialty search options without those options being ignored by users or considered clutter? According to Danny, all you ...
View articleGoTo.com, a leading performance-based search provider, expects to exceed projected first-quarter sales. Adam points out the uniqueness of its services...
View articleUndeliverables. Bounce-backs. Whatever you call them, out-of-date or incorrect email addresses are one of the biggest challenges facing email marketer...
View articleElectronic procurement reduces purchasing costs and time by more than 70 percent, according to a study by Aberdeen Group, so it should come as no surp...
View articleThe company's bar codes will be included in Verizon's new SuperPages directories in several U.S. markets. Read More...
View articleWant to know what's what in the U.K. market? What's hot, what's not? In Part 3 of her series, Laurel features the ground-level perspective of a sales ...
View articleNetValue and comScore will purchase assets of the metrics firm. Read More...
View articleThe market for Internet appliances is expected to grow more than 40 percent each year until 2005, according to Cahners In-Stat Group, but a change in ...
View articleWith revenues plunging, the Boston Web consultancy is forced to swallow a second dose of layoff news and shut three offices. Read More...
View articleThe online trading population has declined by approximately 20 percent during the current wave of market volatility, and the top 14 online brokerage f...
View articleEven in the age of the Web, people buy the way they always have. That means to get them to buy, you need to sell. For your Web site to sell, its infor...
View articleTrust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find ...
View articleThe e-mail marketing firm aims to parlay its 34 million e-mail addresses into a new offering -- but raises spam issues while doing so. Read More...
View articleThe move could be a preview to further expansion of its fledgling Research unit, based on products from @plan and comScore. Read More...
View articleCustomer service is not just a cost of doing business. It should set your business apart. Listen to your customers, record their interactions, and mak...
View articleToday's full-blown e-CRM systems go way beyond communicating and monitoring. They initiate a series of customer-service actions automatically. So why ...
View articleThe online ad market is taking its share of knocks, but the media's death knell is premature. By revitalizing your marketing efforts, you can turn an ...
View articleWhile impression-based players are struggling with internal issues, the pay-for-placement search engine said it would exceed earlier revenue and earni...
View articleHow do you integrate wireless messaging with existing marketing channels? Know the difference between email and direct wireless marketing, then use th...
View articleAmericans aren't the only ones suffering from a lack of faith in banner advertising. According to a survey done in Britain by NewWorld Commerce and Ma...
View articleThe recent slowdown in the economy is not expected to stop the worldwide B2B Internet commerce market, which is on pace to total $8.5 trillion in 2005...
View articleDespite a worse-than-expected quarter, 24/7 Media gets a reprieve from an undisclosed lender. Read More...
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