The e-mail marketing firm aims to parlay its 34 million e-mail addresses into a new offering -- but raises spam issues while doing so. Read More...
View articleThe move could be a preview to further expansion of its fledgling Research unit, based on products from @plan and comScore. Read More...
View articleCustomer service is not just a cost of doing business. It should set your business apart. Listen to your customers, record their interactions, and mak...
View articleToday's full-blown e-CRM systems go way beyond communicating and monitoring. They initiate a series of customer-service actions automatically. So why ...
View articleThe online ad market is taking its share of knocks, but the media's death knell is premature. By revitalizing your marketing efforts, you can turn an ...
View articleWhile impression-based players are struggling with internal issues, the pay-for-placement search engine said it would exceed earlier revenue and earni...
View articleHow do you integrate wireless messaging with existing marketing channels? Know the difference between email and direct wireless marketing, then use th...
View articleAmericans aren't the only ones suffering from a lack of faith in banner advertising. According to a survey done in Britain by NewWorld Commerce and Ma...
View articleThe recent slowdown in the economy is not expected to stop the worldwide B2B Internet commerce market, which is on pace to total $8.5 trillion in 2005...
View articleDespite a worse-than-expected quarter, 24/7 Media gets a reprieve from an undisclosed lender. Read More...
View articleEach ten shares of common stock were converted into one share, which helped bring the price above $1. But the price slipped soon after. Read More...
View articleCan you buy your way to the top of a search engine? Until the year 2000, it was almost inconceivable at any search engine other than GoTo.com. Now, it...
View articleA specialty network will rep properties with "recognized media brands," while a new network will focus on "targeting and reach." Read More...
View articleAs the computer age loses momentum to the digital age, Microsoft, AOL/Time Warner, Sony, and Apple are laying the groundwork for a third major computi...
View articleThough not as esoteric a problem as figuring out how many angels can dance on the head of a pin, online-advertising campaign optimization can be a Byz...
View articleWhat do people care about? Themselves (not your Web site). What do they want? Value (not flash). What can you do? In turn care enough about yourself t...
View articleNancy asks you to imagine no wires above us, only sky, and all the people sharing a wireless world, even looking forward to receiving wireless ads. Yo...
View articleThe number of people going online from home in Britain has risen by 1 million to 13.5 million over the five months from October 2000 to February 2001,...
View articleThe Web publishing bellwether will follow the lead of the IAB and others, as well as launching an ads-free premium service. Read More...
View articleAfter narrowly missing guidance, the Chicago-based online couponer is looking for private investors and trying to get its banks off its back, as it en...
View articleThe digital economy is unavoidably global in nature. Yet launching international email marketing campaigns is still uncommon. Bruno addresses a freque...
View articleThe low-cost PC and Internet access company debuted a product that delivers partners' special deals to users. Read More...
View articleWhat is business process management (BPM)? And how is it relevant to B2B marketing? The challenges are great, but Philip believes those who manage the...
View articleNew Web ad placement and ordering guidelines aim to make the process easier for agencies, planners and publishers. Read More...
View articleThe New York-based ad network beefs up its e-mail marketing products, as the ad networks scramble to cope with what analysts are predicting will be a ...
View articleThe Waltham, Mass.-based Web portal said a sizable Web contest -- which will use the Russian-born tennis star's name -- and media spend will not only ...
View articleAiming to top its earlier online-only launch of the new S60 sedan, Volvo is debuting a Web, WebTV, WAP and PocketPC-based campaign in conjunction with...
View articleDo online audits of site popularity and viewer characteristics give useful information to media buyers? Tig analyzes the major problems with existing ...
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