The low-cost PC and Internet access company debuted a product that delivers partners' special deals to users. Read More...
View articleWhat is business process management (BPM)? And how is it relevant to B2B marketing? The challenges are great, but Philip believes those who manage the...
View articleNew Web ad placement and ordering guidelines aim to make the process easier for agencies, planners and publishers. Read More...
View articleThe New York-based ad network beefs up its e-mail marketing products, as the ad networks scramble to cope with what analysts are predicting will be a ...
View articleThe Waltham, Mass.-based Web portal said a sizable Web contest -- which will use the Russian-born tennis star's name -- and media spend will not only ...
View articleAiming to top its earlier online-only launch of the new S60 sedan, Volvo is debuting a Web, WebTV, WAP and PocketPC-based campaign in conjunction with...
View articleDo online audits of site popularity and viewer characteristics give useful information to media buyers? Tig analyzes the major problems with existing ...
View articleTaking a cue from reality television, the curmudgeon sweeps some reality into email marketing by pointing to the issues that are fast becoming best pr...
View articleMore online brokerages are expected to add banking to their portfolio of services, which should help them retain vital customers, a study by Meridien ...
View articleWho cares more about your Web site than you do? No one. That's why when it comes to inbound linking efforts, Eric believes there's no better expert th...
View articleIf you're like a lot of other email marketers, you send out HTML messages. You labor over the offer, the content, the graphics, the format... but have...
View articleFurther bad news emerges from Henry Blodget and company about the state and future of Web advertising. Read More...
View articleWorldwide customer relationship management spending will reach $76.3 billion in 2005, up from $23 billion in 2000, according to Gartner, Inc. But Data...
View articleSomeone somewhere once said taxes are a signpost of civilization. That may be, but having to file a host of tax forms can make one, well... uncivil. S...
View articleThere was a time when hulky brick-and-mortars needed a certified e-consultant to give them "click-and-mortar" cred. Not any longer, says the Chicago-b...
View articleSo you reckon a click-and-mortar strategy is for you? Ask yourself this: Why? In the end it should be about adding value to your customer's relationsh...
View articleThe Internet recession has become a technology recession, and it may yet become a full-blown economic recession. No one is immune -- and if you want t...
View articleVertical ads are the latest vehicle to carry the hopes of the Internet advertising faithful. According to AdRelevance, the number of vertical ads incr...
View articleEric thinks the time is right for interactive TV. First, a look at how these new media models will play out during the early-adopter stage. Second, ho...
View articleWith all the talk about whether or not search engines will be around tomorrow, Paul highlights the changes at AltaVista, focusing on its search capabi...
View articleNo one can fully foresee the future of marketing and commerce in a world of dispersed, wireless platforms. The only thing that's certain is that the o...
View articleThe firm aims to bring staff levels in its Boston, San Francisco andLondon offices in line with client demand, amid a worsening market for Webdesign a...
View articleThe IAB voluntary guidelines for new ad units bring much-needed changes to the advertising options that keep publishers in business. Adam highlights s...
View articleIs CPM a sort of artificial label? Deconstructing the terms of advertising isn't going to get us anywhere. At the end of the day, clients still really...
View articleThe special interest magazine publisher-turned-Web site operator tweaks its organization to optimize for cross-media sales. Read More...
View articleWhat does it take to set up an email marketing campaign for the U.K. market? Laurel's interview with Lycos's Duncan Parry sums it up with a three-word...
View articleAn industry association says the U.S. government should hold off on passing privacy-related laws on the use of user-tracking technologies on the Web. ...
View articleThe Internet Advertising Bureau says ad agencies and media planners like its new ad types. Read More...
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