Internet Appliances Next Step for Wired Households
Audience

Internet Appliances Next Step for Wired Households

25y Michael Pastore

Internet Appliances Next Step for Wired Households

Despite a slow start, the Internet appliance market is poised to grow dramatically, with shipments of more than 174 million units expected by 2006, ac...

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Working the Network for Net Work
Marketing

Working the Network for Net Work

25y Cliff Kurtzman

Working the Network for Net Work

When it comes to being a network community of thriving entrepreneurial organizations and technology professionals, does your city chalk up? Find out w...

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What Is a Rose?
Analytics

What Is a Rose?

25y Janet Ryan

What Is a Rose?

You don't have to be Shakespeare to get people to understand you; you just have to define your terms. Read More...

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Kiddie Ergonomics
Marketing

Kiddie Ergonomics

25y Zachary Rodgers

Kiddie Ergonomics

When thinking about ergonomics, are we overlooking a segment of the desktop-enslaved public that should be a top priority: our children? Following a f...

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Publishers React to Yahoo! Revenue Cuts
Media

Publishers React to Yahoo! Revenue Cuts

25y Christopher Saunders

Publishers React to Yahoo! Revenue Cuts

Other top Web publishers say they know what Yahoo! is just now understanding: that online advertising alone won't pay the bills. Read More...

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Surfing the Channel -- Channel Partners, That Is
Marketing

Surfing the Channel -- Channel Partners, That Is

25y Chris McTiernan

Surfing the Channel -- Channel Partners, That Is

Selecting channel partnerships online can often be a much riskier gamble than establishing partnerships offline. But when you know what your greatest ...

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The Shape of Killer Apps to Come
Email

The Shape of Killer Apps to Come

25y Alex Sirota

The Shape of Killer Apps to Come

The hype vacuum: You can feel it in the air, in the email ether. What was once widely present is now weirdly absent. So where's the next killer app wh...

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How to Sustain Affiliate Program Success
Marketing

How to Sustain Affiliate Program Success

25y Shawn Collins

How to Sustain Affiliate Program Success

Are you interested in maximizing your affiliate channel, but not sure how to improve the active rate of your program? With some advice from Shawn, you...

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E-Business Democracies in Europe
Marketing

E-Business Democracies in Europe

25y Greg Sherwin and Emily Avila

E-Business Democracies in Europe

Thankfully, unlike Tocqueville's observations on democracy after his visit to the old New World (America), Greg's observations on e-business globaliza...

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Don't Build a Web Site - Build a Response Site
Marketing

Don't Build a Web Site - Build a Response Site

25y Barry Silverstein

Don't Build a Web Site - Build a Response Site

Do you use your Web site for lead generation, qualification, and sales? Here's how to incorporate direct marketing techniques into your Web site for o...

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On Happily Disrupting the User Experience
Media

On Happily Disrupting the User Experience

25y Chris Maher

On Happily Disrupting the User Experience

No one in his right mind would disrupt the user experience, right? Well Chris isn't in his right mind and admits it. And he's a raving pragmatist to b...

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Pixel Tagging: Self-Regulate or Self-Destruct
Media

Pixel Tagging: Self-Regulate or Self-Destruct

25y Tom Hespos

Pixel Tagging: Self-Regulate or Self-Destruct

Pixel tagging is commonly used to help determine which ads perform best in a given campaign. Few abuse this technique, but privacy advocates are suspi...

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Even Among Big Names, Linux OS Has a Future
Marketing

Even Among Big Names, Linux OS Has a Future

25y Michael Pastore

Even Among Big Names, Linux OS Has a Future

Linux remains well behind operating systems such as Microsoft's NT and Sun's Solaris, but the open-source system does have a future in corporate compu...

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Report From the Field: Email Marketing Best Practices
Email

Report From the Field: Email Marketing Best Practices

25y Debbie Weil

Report From the Field: Email Marketing Best Practi...

Reporting from the field can be perilous. Ask Debbie; she weathered an earthquake to bring you the scoop on the DMA net.Marketing conference in Seattl...

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Ad Revenue Not Cutting it for Yahoo!
Media

Ad Revenue Not Cutting it for Yahoo!

25y Christopher Saunders

Ad Revenue Not Cutting it for Yahoo!

Online ad sales continues to be the Achilles heel for the online media giant, which hopes to wean itself off of its marketing services business for th...

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Writing and Ranking for the Search Engines
Search

Writing and Ranking for the Search Engines

25y Jill Whalen and Heather Lloyd-Martin

Writing and Ranking for the Search Engines

What's more important than meta tags and link popularity when it comes to any search engine optimization (SEO) campaign? Heather and Jill share their ...

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Carat to Spearhead Development of iTV Industry Coalition
Media

Carat to Spearhead Development of iTV Industry Coalition

25y Christopher Saunders

Carat to Spearhead Development of iTV Industry Coa...

The media buyer's online group says iTV providers and advertisers need to understand consumer response and advertising's place in the nascent medium. ...

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Circle.com Cuts 29 in SF Office
Media

Circle.com Cuts 29 in SF Office

25y Christopher Saunders

Circle.com Cuts 29 in SF Office

The Havas interactive agency tweaks its business to fit better with Euro RSCG's interactive agencies. Read More...

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Some Inalienable Truths (So Far) of Wireless Advertising
Media

Some Inalienable Truths (So Far) of Wireless Advertising

25y Nancy Whiteman

Some Inalienable Truths (So Far) of Wireless Adver...

Wireless advertising is in diapers still. Yet even now some of its personality traits are apparent. Will they remain unchanged? Probably not. But they...

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Expanding Your E-Marketing Initiative to Japan
Email

Expanding Your E-Marketing Initiative to Japan

25y Bruno Gralpois

Expanding Your E-Marketing Initiative to Japan

Thinking of launching an email marketing campaign in Japan? Smart thinking if you are; the potential payoff is huge. But it’s also smart to look befor...

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Partnership Beefs Up DoubleClick Research
Media

Partnership Beefs Up DoubleClick Research

25y Christopher Saunders

Partnership Beefs Up DoubleClick Research

A deal with a D.C.-area startup will provide additional fuel to DoubleClick's plans to rev up its Research division. Read More...

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Vendaria Unveils Streaming Video E-mail
Media

Vendaria Unveils Streaming Video E-mail

25y Len Ellis

Vendaria Unveils Streaming Video E-mail

The patent-pending application allows streaming videos to be embedded into an HTML e-mail. Read More...

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Unilever Plans to Run TV Spots Online
Media

Unilever Plans to Run TV Spots Online

25y Christopher Saunders

Unilever Plans to Run TV Spots Online

The consumer packaged goods giant taps startup Amicada for incentivized ad-viewing. Read More...

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SkyGo: Wireless Ads Work for Branding, Direct Response
Media

SkyGo: Wireless Ads Work for Branding, Direct Response

25y Christopher Saunders

SkyGo: Wireless Ads Work for Branding, Direct Resp...

Another set of findings from SkyGo's Boulder, Colo. wireless study says WAP alerts can drive brand awareness and sales. Read More...

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IAR Bits and Bytes for Monday
Media

IAR Bits and Bytes for Monday

25y Team ClickZ

IAR Bits and Bytes for Monday

New marchFIRST CFO; CompUSA goes wireless; Access launches ad network Read More...

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Interactivity Key to Wireless Ads
Data insights

Interactivity Key to Wireless Ads

25y Michael Pastore

Interactivity Key to Wireless Ads

Consumers are all for wireless advertising -- so long as the the ads are interactive and they believe the ads provide a useful service, according to a...

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Promotions.com Sells Japanese Assets for $1.3 Million
Media

Promotions.com Sells Japanese Assets for $1.3 Million

25y Christopher Saunders

Promotions.com Sells Japanese Assets for $1.3 Mill...

After posting a widening quarterly loss last month, the firm sells a costly portion of its business and nabs a licensing deal. Read More...

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The Curmudgeon's Believe It or Not
Email

The Curmudgeon's Believe It or Not

25y Alex Sirota

The Curmudgeon's Believe It or Not

Just when you think you've seen it all spamwise, the spammers surprise you with stuff that challenges belief. So to educate you (and arm you!), we her...

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