The industry's new standards promote creativity and encourage offline advertisers to move online, according to one industry-watcher. Read More...
View articleThe firm's COO hints that there's been "interest" in the company -- especially its new broadband unit -- and says it doesn't plan to sell off any of i...
View articleTracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from anothe...
View articleSmall businesses are not only increasing their use of the Internet to streamline operations, studies by Sage Research and Cahners In-Stat Group found ...
View articleUsing technology from an Amsterdam-based technology firm, Mediaplexsaid it will be able to pinpoint Web surfers to their exact city, in manycases. Rea...
View articleAnother round of layoffs and plans to restructure for theConnecticut-based interactive agency. Read More...
View articleFew owners of wireless devices use the wireless Web, according to a study by Accenture, but that didn't stop 40 percent of device owners from saying t...
View articleePrize joins a growing trend, in which marketing technology firms are focusing on smaller businesses that have an online agenda. Read More...
View articleBy the end of 2001, 38 million homes worldwide will have access to interactive digital television services, according to Strategy Analytics. And while...
View articleWeb advertising has changed dramatically over the past year. Interactive agencies are servicing far fewer dot-com clients and have shifted toward trad...
View articleAn international interactive agency joined the ranks of those slimming down and rethinking their strategies, but it still hasn't found a new CEO. Read...
View articleIs it really the end for search engines? Find out why, in retrospect, the key to long-term survival still has everything to do with providing a great ...
View articleWhy do we see ePod shutting its doors and Enliven's future in question? The quiet little secret is that advertisers and agencies want a free ride. But...
View articleThe Internet is the most cost-effective channel for creating consumer demand for prescription medications, according to Cyber Dialogue, but it isn't b...
View articleThe role of Internet portals has changed: they are no longer gateways to the Internet, but rather, have become destinations. Now portals need to adopt...
View articleExperts say proposed agreement is no victory for privacy. Read More...
View articleDon't think about the dot-bombs. Ignore the faint of heart. If you're thinking about wireless, now's a good time to jump into the fray. Here are a few...
View articleThe pay-for-surf firm's new service "kills" interstitials and pop-ups, in addition to turning text into hyperlinks. Read More...
View articleThe New York-based ad network beefed up its support for various rich media formats, inking deals with several new and established technology providers...
View articleTwo online ad networks are adding products that appeal to smaller Web publishers and marketers. Read More...
View articleThe Redmond giant offers to settle with regulators regarding some deceptive ads for its PocketPC platform. Read More...
View articleDid your presentation ever inspire groans instead of applause? Well, Susan learned that the words "Web site" and "responsibility" don't have to elicit...
View articleThe Atlanta-based ISP targets AOL, NetZero and Juno with a new round of ads. Read More...
View articleA sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...
View articleLed by China, the number of active Internet users and PC owners in the Asia-Pacific region will increase dramatically in the coming years, according t...
View articleThe ad serving company shores up its product line with a partially outsourced campaign system. Read More...
View articleBroadband users are still more likely to be online longer and use the Internet more often than dial-up Internet users, but a study by Excite@Home foun...
View articleAd network will rep for BetterHomesandGardens.com, LadiesHomeJournal.com andFamilyMoney.com. Read More...
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