You want maximum exposure for your affiliate program. But you want minimum cost. Then it's time to get back to basics. Here are some resources to help...
View articleOnline sweepstakes and lotteries: They're fun for users, but do sites really benefit from offering them? Here's the story of one site that certainly d...
View articleIs it worth considering search engine optimization (SEO) for driving traffic to your online business? Paul believes the stats speak volumes. Read More...
View articleCall it the One-Second Law of Online Branding: Whether developing (or approving) ad banners, sponsorships, tiles, or buttons, make sure that a one-sec...
View articleThe company's founder and chief executive will focus on technology after ceding thetop post to a board member. Read More...
View articleWant to move B2B prospects closer to purchase? Consider offering a seminar. Whether online or off-, it's a great way to generate qualified leads. Here...
View articleWhat happens when movies and the Internet collide? Big money, film studios hope. Ever since the Web-driven success of "The Blair Witch Project," studi...
View articleBy the end of 2005, the number of worldwide Internet users will nearly triple to 1.17 billion, and an increasing number of these users will be using w...
View articleMake sure your female customers become attached to your business. How? Some use bow ties. But all you need to do is show her, even if only in the most...
View articleThe firm exceeded expected losses for both the year and the fourth-quarter, although it said its pay-for-performance CyberGold division would help its...
View articleLooking to expand into the U.K. market? Before stepping off onto unfamiliar ground, take some tips from two entrepreneurs who have gone before. Read M...
View articleThose who make the best use of their customer data NOW will be the standouts of the future. Don't let a weak CRM strategy leave you behind. Read More...
View articleWhen it comes to the hidden dangers of the Net, how much can the basic safety rules of computing protect you? Find out why DLT's tips and resources wi...
View articleBolt said it would integrate Fonepark's two-way SMS messaging service into its Web- and WAP-based tools. Read More...
View articleAs e-commerce begins to trickle down to Generation Y, a clear division is forming along gender lines. According to Harris Interactive, boys are more l...
View articleGroups including the ACLU, Consumers Union and others are recommending that Congress adopt definite policies regarding the collection and use of consu...
View articleWith support by groups like the Privacy Foundation, legislative backing for greater awareness of cookie technology could be in the works. Read More...
View articleThe two companies agreed to give each other some breathing room in a co-branding agreement, also ending the possibility of a September takeover. Read ...
View articleThe funding for England's Cambridge Positioning Systems comes as carriers, marketers and technology firms are linking arms to monetize location-based ...
View articleSeems the Email Curmudgeon has a soft spot, after all... for an email campaign that delivers real value. Whose? BabyCenter's. How? It's a matter of ti...
View articleSure, variety’s the spice of life, but email marketers face so much of it that it’s overwhelming. Here’s a campaign that delivered an offer in the mos...
View articleIAB/CASIE standards haven't been overhauled since enacted, but they could be shortly. Advertisers need the ability to address the creative standards o...
View articleHigh-speed Internet access, including ISDN, LAN, cable modems and DSL connections, jumped 148 percent among home Internet users in December 2000 as co...
View articleIs it better to outsource a search engine optimization (SEO) campaign or develop it in-house? Paul gives you the pros and cons. Read More...
View articleThe San Francisco firm bucked the trend of disappointing news from online incentive marketers with increasing revenue and an optimistic outlook for 20...
View articleiM Networks gives you the convenience of Internet radio on your stereo. Its huge opt-in base gives media buyers very targeted buys on ads that are int...
View articleThe underperforming Baltimore-based firm joins Zentropy Partners in the ranks of struggling interactive agencies absorbed by their ad group parents. R...
View articleLike many other Internet media companies, Disney erred with GO.com by investing in a presence without investing in research. It's time to prove the me...
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