It's one of the oldest debates on the Internet: Should sites charge for content. It began with information content and now it applies to audio, video,...
View articleAs expected, the industry group released its new guidelines, designed to boost marketers' interest in Web media by making it easier to buy, sell, and ...
View articleAnnotate Rolls Out New Version; DoubleClick Boosts E-mail Repping; Beyond Interactive is tapped for Australian Work Read More...
View articleWho are 'they'? 'They' are those able to divine your email address no matter how carefully you guard it. 'They' are ubiquitous, indefatigable, relentl...
View articleFollowing the collapse of its acquisition of NetCreations, speculation had been brewing about what DoubleClick would do to boost its e-mail practice. ...
View articleBeing an affiliate manager is a tough act. But with Shawn's timesaving tools and resources, the job is about to get a lot easier. Read More...
View articleHow does an online editor deal with a torrent of PR pitches? How about a Web site? "Click here for what I am working on now," and "Click here to propo...
View articleWanting to find a cost-effective way to telephone his daughter studying in Spain, David tried Net2Phone, deltathree, HotTelephone.com, and HotTeleLink...
View articleWith its right hand, technology promises you products that are faster, better, and cheaper. With its left hand, it steals your time. In the new econom...
View articleThe dot-com fallout isn't hurting everyone in the online space, just ask career sites. Traffic to the 20 leading career-related Web sites increased 47...
View articleReportssuggest that the industry group might be jumping on the bandwagon to support the emerging ad types appearing on several online publishers' site...
View articleStrategically placed search engine text links may get better results than creative ad placements in the short term, but there's no branding. Adam tell...
View articleThe narrow focus on direct response and click-through in the formative years of online advertising eventually resulted in low frequency caps. But it's...
View articleLike many industries, the Internet is leaving its mark on the healthcare trade. According to Jupiter Research, the Web sites of individual physicians ...
View articleWhen all is said and done, m-commerce may not be commerce at all, but rather another conduit for marketing and CRM that leaves the transactions to oth...
View articleOur Rich Media column becomes Advertising Technology starting next Wednesday. Stay tuned as Eric Picard of bluestreak and Jeremy Lockhorn of i-FRONTIE...
View articleThe broadband/portal company's beleaguered rich media ad unit becomes an independent company following an expected divestiture by its parent. Read Mor...
View articleA new service allows banner ad viewers to pick the medium through which they want to receive product information. Read More...
View articleJim explains how insertion orders developed in online advertising. The sites want you to use theirs, but they aren't always fair for you, the agency, ...
View articleSkeptics say it's doomed, and enthusiasts say it'll fly high. So who's running scared, and who's blowing smoke? Is wireless advertising the latest, gr...
View articleIs your digital stash (MP3 player, cell phone, and PDA) creating an unsightly bulge in your pockets? Keep an eye out for the newest fashion fix -- int...
View articleWant to succeed at marketing online to businesses in a specific city? Stop thinking like a businessperson and start acting like an anthropologist. Rea...
View articleAs a father-to-be, Alex looked at a BabyCenter email marketing campaign as a beautiful thing. Now a time-starved parent, he is seeing something else a...
View articleNetCreations says the deal will create a "transatlantic information marketing leader" -- but speculation continues to abound about former suitor Doubl...
View articlePDAs and mobile phones locked in a battle in 2000 over which will become the preferred method for wireless Internet access. A study by the CEA examine...
View articleDid you realize you can negotiate an agency's offer of employment? Don't sign an employment agreement without fully understanding the terms. Here's ho...
View articleOnline consumers have a propensity to communicate and can become an ideal sales and marketing channel. Viral marketing can best leverage the democrati...
View articleThe Los Angeles ad network says it's not really an ad network at all -- and points to its growing non-banner product line as evidence. Read More...
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