There's a lot of help to choose from when it comes to affiliate program management. That's why Joel's back with more outsourcers from A to Z (well, to...
View articleThere might be cause for greater optimism about the future of online ad spending, according to a report by Myers Reports that forecasts a coming incre...
View articleHere's a quick quiz for you. It determines the level of support and commitment your agency puts behind interactive work and interactive employees. You...
View articleThere might be cause for greater optimism about the future of online advertising, according to a new report that says spending is on the rebound, desp...
View articleThe 20/80 rule is interpreted in different ways by different people in different industries. But chances are that 20 percent of your customers bring i...
View articleFew things are more important to your company's image than its name. It says a lot about your vision, brand, and place in the market. And it can have ...
View articleCustomer service surveys by ICR, Accenture, and CustomerAsset all agree that online retailers have made improvements with regard to their customer ser...
View articleGone are the days when online media buyers took the "throw it against the wall and see what sticks" approach. Today we use past performance, profiling...
View articleIf you think the problems of the dot-com worldare limited to Silicon Valley, think again. Yesterday it was the McDonough warehouse workers; today it m...
View articleLink popularity is the new kid in town, and a mighty popular one at that. But don't get swept up in the enthusiasm of the crowd. The kid's not without...
View articlee2 aims to roll out a WAP version of its personalized e-mail marketing product -- potentially filling out not only its product line, but investor Aven...
View articleSlightly more than half of the largest companies in the UK have systems that allow for either B2B to B2C transactions online, according to a survey by...
View articleIt's virtually impossible to design a usable site without testing it on customers. But begin your research even before you get that far -- before you ...
View articleYou have your shopping list. You know exactly what you intend to buy. Suddenly you find yourself buying something else. That's also how ads work. They...
View articleAre you confused about search engine optimization fees and pricing? Paul's answer not only sheds some light on the question, but also shows us how we ...
View articleWith several bills in Congress and what they see as light regulation by the FTC, privacy organizations are calling for more action. Read More...
View articleIs your company looking to the future? If so, what is it focusing on? Keeping too close an eye on financial goals can make you lose sight of your user...
View articleOn the road to work one day, Peter had a big idea: Why not start a Web site dedicated to creativity? Good way to get rich and famous, right? Here are ...
View articleWe've all heard about the importance of a compelling subject heading. But what about the tail end of a B2B email marketing message? Can it wag the dog...
View articleJust as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...
View articleJust because your competition is big and rich doesn't mean it has the right to win. If you understand that you're headed for a brawl and make the nece...
View articleOne of the major players in wireless ad technology is working to gain industry approval for its standards for advertising creative on mobile devices. ...
View articleDana predicts the law will continue to let spam clog the Internet's arteries until a user suffers a heart attack. How are you keeping your inbox spam-...
View articleThe automotive industry is far behind other industries in terms of e-business progress and must overcome significant cultural, technological, and secu...
View articleBanners, banners, everywhere... Banners? What banners? Viewers tune out and drop out, and you'll never be able to win their hearts and minds -- and th...
View articleIn a marriage of technologies, HotSocket and MatchLogic try to improve customer acquisition tactics. Read More...
View articleSurfing the Web can cripple your incoming calls if you don't have a second phone line for your computer. Online messaging services offer a Web-based s...
View articleThe online ad firm, a unit of Grey, cut 30 percent of its staff -- its second recent round of layoffs in response to the sluggish ad spending market. ...
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