Proponents of rich media believe its better production values and greater interactivity result in a higher level of effectiveness. Most studies bear t...
View articleRich media technologies offer solutions for reaching online users that the current click-through-based advertising approaches can't touch. So why hasn...
View articleFor every action, there is an equal and opposite reaction. It's a basic principle of physics. Here's another fundamental truth: For every email prospe...
View articleThe fundamental principle of navigation design is that you should design for the reader -- the person who uses the Web site. Here's how to do just tha...
View articleIt has taken less than 10 years for ISP services to become welcome in more than half of U.S. households, but now there's no where to go but down. Acco...
View articleReal Media Inc. gets Open AdStream technology integrate into the Lysis Interactive iTV platform; Kyocera bundles AvantGo service with smartphones. Rea...
View articleA search engine campaign is an ongoing process that goes beyond achieving a favorable position. But by incorporating Paul's key tasks into your overal...
View articlePermission email marketing comes in two distinct flavors: acquisition and retention. When you're talking outsourcers, you're talking two distinct sets...
View articleEBay adds an affiliate program provider; 24/7 Media gets new site to rep; and AskJeeves and L90 team. Read More...
View articleHigh-tech dreamers may envisage a car that's as wired as any geek's home, but consumers give auto-based Internet access a thumbs down unless it's for ...
View articleUpdate: The cable broadband provider said it will focus on its core broadband franchise and will look to sell or restructure any media operations that...
View articleWhere's the future of e-wireless? Though some would put their money on Asia, Europe could well become the leader of this revolution. Here's why. Read ...
View articleEven the best content isn't so great if it's not widely disseminated and read. While Susan admires Emily Dickinson, she recommends ditching Emily's di...
View articleTroubled ad network scores a major contract to provide broadband managementto a Verizon video-on-demand unit. Read More...
View articleOnce you've lost a customer on your Web site, you've lost that customer for good. Avoid this by testing for usability. Here's a Usability Checklist to...
View articleSuperPages.com signs partner deals that allow its advertisers to create andtarget banner and coupon campaigns. Read More...
View articleGovernments have begun to close the gap between political rhetoric and reality as they bring their e-government visions to life, but they aren't there...
View articleSometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleThe Omnicom-affiliated interactive shop is restructuring internallyin preparation to buy up one of its troubled competitors. Read More...
View article24/7 is in talks to "monetize" its in-house ad serving solution, Sabela. Read More...
View articleAs the pendulum swings from left to right with a mighty swoosh, employers once again have the upper hand. Some are even going as far as denying email ...
View articleSo you've gotten site visitors to register. But what use is a good opt-in list if these visitors don't return regularly? To address just this issue, P...
View articleLooking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information...
View articleHome Internet access for blue-collar workers is growing faster than any other occupational group, surging 52 percent since March 2000, according to Ni...
View articleWhen increasing the house list is the goal, many marketers turn to email list brokers. It's a good enough way to get from here to there, sure, but it ...
View articleA former CTO will oversee one of the first rich media ad players asit tries to limit its exposure to the turbulent Web ad market. Read More...
View articleAn online marketing effort hopes to build buzz around the reduced role of that annoying paperclip in Office XP. Read More...
View articleA survey by Harris Interactive found the telephone is replacing the Net as the most popular channel used by consumers contacting financial services fi...
View article