The besieged i-shop announced a new president and chief executive with experience in the banking world, in the wake of significant layoffs and restruc...
View articleHow many consumers are interested in interactive TV? CTAM says the number approaches 80 percent of digital cable TV subscribers, many of whom already ...
View articleThe holiday frenzy is over (for now), and what do we have to show for it at the end of the day (and millennium)? Gifts that you use up or that need pe...
View articleSeeking to build standards for its industry-leading Flash products, Macromedia forms an advertising alliance. Read More...
View articleMany marketing departments and service providers are still trying to digest the web. Convergence will only add more options to the menu. Are you ready...
View articleDoubleClick, the online advertising company, announced on Monday that more than 50 percent of the Fortune 100 companies advertise across its network, ...
View articleIn a year when accountability has made a comeback, there's no time like the present to start measuring. If you don't, you won't know if you measure up...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions a...
View articleThe next time you think the Internet just isn't worth it, think about Tibor Ruczui and all his hard work in this medium. Find out how you, too, are ma...
View articleCan you strike it rich using rich media? First, develop a testing and learning plan, and make sure you can track the results of your first test. Then ...
View articleIf you resort to store-bought content, then you definitely want to check out two news "digesters" and see how content gathering is done right. Read Mo...
View articleThe penetration of home PCs in Europe will gradually level out toward 2005, with a compound annual growth rate of 7 percent, according to a report by ...
View articleElectronic business-to-business sales will reach more than $5.2 trillion in 2004 through several different channels, according to Giga Information Gro...
View articleIf you thought integrated marketing was challenging before, the advent of "anytime, anywhere" Internet access via mobile devices, interactive TV, kios...
View articleOK, it's time to put your freshly minted marketing budget to work. Have you thought about what type of system infrastructure you should put together t...
View articleWe'd all like to get rid of spammers and stale lists, but there are other items we'd like to see implemented to benefit all email marketers. Here's Ki...
View articleJeffrey gets lots of mail about his articles, and he loves it because feedback helps him understand what people in the industry think. Here are the to...
View articleDon't get Bryan wrong. He does think marketing is an essential part of the e-commerce equation. But when it comes to success in e-business, or any bus...
View articleOne of the world's largest media buyers is spinning out an interactive unit -- despite an apparent weakness in that sector. Read More...
View articleThe heady days of the Internet revolution seem to have clashed with reality, and we are not so brave anymore in the new dot-com world. Is a healthy do...
View articleYou may not approve of the porn industry's products or offerings but that doesn't mean you can't learn from the sinners' business practices. Read More...
View articleOnline publishers may have to consider stating upfront to subscribers that the price for free content is agreeing to receive marketing emails from sel...
View articleSome of Engage's publishers are angry at the ad network's decision to cut their commissions. Read More...
View articleThe newest gadgets in consumer electronics and technology fared quite well over the holidays, according to NPD, and consumers are also expressing inte...
View articleSale, sale, sale! Christmas, Valentine's Day, Presidents' Day, Labor Day, Halloween, Thanksgiving... Each special day of the calendar brings with it d...
View articleTom has peered into the darkness of a time before third-party serving -- and has stepped back from the abyss in horror. No wonder he suggests that pub...
View articleBroadband services are about to hit the wall. It's just a question of how to get beyond the early adopter stage of the market. Develop a killer app, a...
View articleAre you paying attention to the traffic you get from search engines and directories? A quick review of your search engine optimization (SEO) strategie...
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