Online advertising poses special challenges to those in the B2B biz. Chris doesn't have all the answers, but he can show you how to start finding them...
View articleReaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...
View articleAd targeting is in a rut, even on the Internet. Here's a new way to buy media based on grouping people by behavioral modes. Use profiling technology o...
View articleHow many emails can you really read in a day? How about if you make it an unexpected, even anticipated, pleasure for a revolutionary change? Read More...
View articleRound One was 1,000 jobs. Round Two was 800. Round Three canned another 550 jobs. Will the Internet consultant have a Round Four? Read More...
View articleWith eMarketer estimating the spending on e-mail marketing at $4.6 billion by 2003, Jupiter sees a golden opportunity for mail providers such as ISPs ...
View articleHow can standards improve an advanced search and your search results presentation? Gerry offers more fundamental advice. Read More...
View articleAs companies begin to see Internet advertising and promotions as part of the bigger marketing picture, traditional US companies will spend $63 billion...
View articleYou don't need a big budget to market effectively with email. Take Brownfields.com. This one-man operation launched a creative campaign with a strong ...
View articleThe workplace will remain the best place to reach Internet users with a broadband connection, according to a report by Jupiter Research that predicts ...
View articleWhat are the MFAA and the Macromedia Tracking Kit? If you don't know, it's time to get acquainted. Bill extends them a warm welcome and explains how t...
View articleThe worldwide demand for analytical applications is being led by CRM initiatives, a market that will record revenues upwards of $2 billion by 2004, ac...
View articleIt's not too late for the SEO industry to turn back from the chaotic path it's on. Standards may not lead us to SEO nirvana, but they would bring some...
View articleThe year doesn't quite feel over till the Super Bowl takes place. Fans yelling encouragement! Players celebrating touchdowns! Dot-coms blowing money o...
View articleMobile marketer Profilium joins the telecom technology giant in a pact aimed at delivering banners to anonymous, location-based profiles. Read More...
View articlePart of Groucho's appeal -- and Henny Youngman's ("Take my wife, please") -- is that he uses ambiguity humorously ("Outside of a dog, a book is man's ...
View articleConsumer privacy. It's the No. 1 issue facing email marketers today. What does the law mandate? Well, that depends. Just don't get so involved in dise...
View articleThe New York advertising company passes one major privacy hurdle, effectively clearing it torelease a combined Abacus-DoubleClick product later this y...
View articleCMGion's ad server AdForce will offer rich media interstitial ads to clients through the deal. Read More...
View articleThe Alley-based firm joins a crowded space with hopes of moving from its automated advertising and buying services to a full media exchange. Read More...
View articleSo what if the economic skies are not as bright as they once seemed... and so what if one of the first line items to be cut in tough times is the mark...
View articleWith all of the hubbub in our daily work lives, we sometimes lose sight of the core basics critical to our success. Here are five solid standbys for e...
View articleThe Houston-based computer manufacturer lands a "Powered By" deal,while Yahoo! nets another traditional Fusion Marketing advertiser. Read More...
View articleWhen ad buyers don't share performance information, publishers lose. If publishers can't make money with CPA models, advertisers lose. The solution? T...
View articleDespite a last-minute announcement Friday, the company failed to meet listing requirements. Read More...
View articleThe online marketer said its e-mail unit will begin turning a profit -- as NASDAQ officials eye the firm for delisting. Read More...
View articleThere are roughly 5,000 affiliate programs out there. Maybe 500 merchants are doing really well. And the rest? Well, they might be looking to rev thin...
View articleDr. Ann has a prescription for finding the right person to partner with to build your business. Do her match-making skills match her business skills? ...
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