We all understand the value of an incentive program in driving sales or other conversions. And we know how well viral marketing works online. Want to ...
View articleIn what could be a blow to advocates of Web advertising, the online giant said it will start requiring "nominal" charges. Read More...
View articleSeattle-based Qpass will provide the technology behind the feature, aimed at bringing Web-like capabilities to mobile advertising. Read More...
View articleCPA deals might be fun for a while, but find out why Kim thinks they could spell the ultimate death of acquisitions email marketing. Read More...
View articleThe ad network will ring in the New Year thinner by one CFO and 100terminated employees. Read More...
View articleWith a three-year annual sales target of $104 million, NEC'sAuraline is making some big promises -- despite lackluster industryconditions. Read More...
View articleOnline auction site finds TV ads are proving to be more effective. Read More...
View articleOne recent morning this holiday season, it occurred to Sean that his splitting headache and nausea reminded him of something -- the web economy. Take ...
View articleTaken a fresh look at your web site recently? If you haven't, it really might be in need of a marketing tune-up. See what your site does right -- and ...
View articleDespite the expectations of publishers, a report by Forrester Research forecasts slow growth for both eBooks and eBook reading devices. Read More...
View articleFind out why Paul believes Yahoo! Business Express and LookSmart Express Submit listings are the two key and integral elements of any search engine op...
View articleA technology company that streams audio to cell phones will nowbegin offering embedded streaming ads. Read More...
View articleStreetbeam technology enables outdoor advertisements to communicate to any device that runs the Palm operating system. Its mission: to wirelessly enab...
View articleThe True North interactive shop said it has cut some positions and lined up deals to secure funding in a time of "considerable industry uncertainty." ...
View articleDigital television connections will grow from 62 million in 2001 to 350 million in 2006, according to research by Ovum, which also predicts that telev...
View articleGiving is big business in the United States, especially during the holiday season. Though 1999 charitable contributions topped $190 billion, little wa...
View articleThe formerly ad-supported ISP said high costs have forced it to require heavy users to pay a fee to keep surfing. Read More...
View articleLast Christmas we were all dreaming of dot-com riches. This Christmas instead of expecting Ferraris in our driveways, we're just hoping Santa doesn't ...
View articleThe i-shop is hunting for a new CEO as it aims to boost EBIDTA profitability. Read More...
View articleThe Alley ad giant said it won't match a third-party's bid for e-mail marketer NetCreations. Read More...
View articleBetween 75 and 90 percent of online shoppers abandon their shopping carts. That translates to retailers losing big bucks. See how Reflect.com, a purve...
View articleThe e-mail marketer will serve to boost sales on and traffic to iiGroup's portfolio of e-commerce and content sites. Read More...
View articleBill revisits the rich media world over the last year and reminisces. What's interesting is the stability of the rich media industry. Most traditional...
View articleChanging habits and launching a new exercise program is never easy -- for people or corporations. The best thing Gates and Case can do is join their b...
View articleDoes your web site grab visitors and pull them in? Or is it so confusing that visitors leave and hope never to come back? Check out Marcia's checklist...
View articleA new company with close ties to CMGI's battered ad network aims to be a player in the wireless marketing space. Read More...
View articleThe Alley giant will be able to offer Backwire's newsletter content-aggregation and personalization features to e-mail publishing clients. Read More...
View articleNow that everyone in the US knows the pros and cons of practically every method of voting, a Gartner Group survey looks at what types of electronic or...
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