Consumers' likelihood of purchasing consumer electronics online is falling and defection is high, according to a study by cPulse. Read More...
View articleWhat happens when you're faced with an organizational crisis and there are things you don't necessarily want to post on your site -- but need to? Read...
View articleNeil experienced his first flak attack recently. But he's wiser for the experience, for it reminded him of a persistent -- and growing -- problem in t...
View articleCompanies struggle to determine the optimal frequency rate for communicating to their customers. Remember: In advertising, less can be more! Read More...
View articleThe Alley design shop was badly in need of a fresh infusion of capital to keep operations afloat. And then presto, a white knight appeared. Read More...
View articleResponsys.com provides a platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to optimize...
View articleWAP technology maybe overhyped these days, but here are some very exciting, upcoming possibilities for application developers and consumers alike. Rea...
View articleIt's easy to see the benefits of B2B e-commerce: accelerated time to market, lower production costs, better inventory manaement. And that's just to st...
View articleIt's become fashionable to talk about the demise of online advertising and falsely link the current market correction to the idea that online advertis...
View articleAlthough the web hasn't put stores out of business yet, it does have a few lessons to teach offline retailers. Read More...
View articleThe art of acquiring customers and leads through email is notalways the easiest thing to do. Acquisitions success boils down to two key items: the off...
View articleOnline advertising is a relatively new marketing vehicle, and there's a great deal to be learned about the effective application of this medium. Keepi...
View articleFew e-business leaders have demonstrated an understanding of how to monetize traffic, or effectively convert web visitors into revenue dollars. Here a...
View articleThe e-commerce software firm hopes to spread the adoption of its marketing tools to the Euro RSCG interactive shop's clients. Read More...
View articleOut in San Francisco to talk to Agere Systems salespeople about broadband, Dana found himself staying in a hotel whose wires couldn't even keep a 24,0...
View articleIf we think of the word "useful" as a continuum, then the most useful sites (link-worthy sites) are those that provide rich, quality content on a spec...
View articleE-commerce sites seem to favor new customer acquisition strategies. But retention-based advertising is relatively simple to implement. Here's how to s...
View articleThe new economy is suffering some growing pains. The dot- com revolution has hit the inflexible iceberg of reality, and stock options have become like...
View articleSmall businesses are establishing Web sites primarily to advertise and promote their business, rather than to conduct e-commerce, according to a surve...
View articleImagine you go into a department store to buy a sweater. You're told you can buy one at 30 percent off, but you can't see it or try it on. That's a to...
View articleWhat's in it for the buyers of paid links on search engines? Paul shares the pros and cons from ClickZ readers and discusses the future of search engi...
View articleThe company will offer Alerts.com's multi-platform opt-in messaging to its clients as a CRM tool. Read More...
View articleIf you're in PR and you think you're in the "contacting editors" business (a.k.a. getting ink), then you're doomed. The future of PR lies in the "vira...
View articleSearch engine keywords are now getting one percent CTR. In a world of ever-decreasing response rates, does this level of performance justify the rates...
View articleYou've identified a product you'd like to sell overseas. Now you've got to do the research. Who are your likely customers? How can you reach them? Wha...
View articleDespite 4Q charges, 24/7 Media says it will meet its own earnings estimates. Read More...
View articleContent player TheDial aims to spur adoption of streaming ads, by creating technology to measure them. Read More...
View articleThe loyalty marketing firm hopes two separate companies will each have stronger focus. Read More...
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