Nobody knows yet what marketing on devices like Palms or cell phones will look like. Many rules of e-marketing might not apply because a handheld is m...
View articleWhile everyone is so busy mortgaging their futures to raise the cash to buy the technology to look the same, nobody is investing in the words that wil...
View articleWAP hasn't really lived up to everyone in the industry's expectations. However, there are some types of WAP services and sites that are genuinely usef...
View articleMatchLogic's database marketing division will give a boost to the rich media e-mail start-up. Read More...
View articleThere are about a million types of toolsfor establishing the all-powerful opt-in email list, but breaking down the options into three price categories...
View articleIt's been a tough couple of months for big web service firms, but following some hiring guidelines can help you avoid being affected by the troubles. ...
View articleWhile a few dot-coms are closing up shop, affiliate marketing looks to be well established among the Top 100 web sites. Take a look at how the web's t...
View articleHow does a good media planner spend her day? To find out, one has to go into the field and observe the planner in her natural habitat. This week's foc...
View articleLess than one-third of Fortune 500 businesses order strategic goods from online suppliers, according to a study by Hurwitz Group, which also found tha...
View articleA player in the interactive TV advertising space gained some sizableground this week, solidifying deals with several major firms. Read More...
View articleIf you publish an email newsletter, you know the conventional wisdom about delivery: Once a week is the maximum an audience can handle. But sometimes ...
View articleMany agency media planners face the problem of underdelivery. Publishers overpromise on volumes, traffic stats aren't valid predictors, and it's not a...
View articleCBS Switchboard.com joins the growing number of firms launchingautomated ad creation and sales program. Read More...
View articleEven though the Internet businesses promised lower-cost sales than through conventional means, the brick-and- mortars are increasingly discovering tha...
View articleWhat are the challenges of an information society? Technology companies say it's all about bandwidth, fast computers, and cheap Internet access. But t...
View articleA field study of WAP users in the UK by the Nielsen Norman Group found that wireless Internet access has a long way to go before the general public co...
View articleWe've got seven new family members to supplement ".com" domain names. So the problem's solved, right? Think again. These new address structures are li...
View articleIn the early days of email, you might have been successful with just a hard offer, but it's not today's popular type of email offer. To build a prospe...
View articleYou ever see "The Natural"? After some tough times, the good guy comes through with a homerun that knocks out the stadium lights. Such is the tale of ...
View articleIn the offline world, audience demographics drive media-buying decisions. But online, pricing usually trumps other considerations. What gives? Simple:...
View articleForrester predicts $10.7 billion in holiday 2000 online sales in the United States; $19.5 billion worldwide. Here are some insights based on a study b...
View articleGoTo.com and its partners have homogenized the Internet search experience with paid-for links above the fold. But when people search Yahoo!, LookSmart...
View articleMaking good on an earlier strategic agreement, the pair aims to promote AOL membershipgift-giving during the holidays with a sweepstakes and incentive...
View articleThe company said it will revamp its service offerings after admitting that it will likely post a sizable loss in fourth quarter and 2001. Read More...
View articleThe traditional agency combines its direct marketing and interactive units into a new entity. Read More...
View articleSome admittedly tongue-in-cheek ideas for pushing content to an unsuspecting mobile world, should you opt for the world of wireless. Read More...
View articleThe company criticized "erroneous" assertions in a privacy lawsuit filed against it -- the second such action targeting an online ad firm in a week. R...
View articleThe loyalty marketer will promote a gift certificate that can be used on- and offline. Read More...
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