Are you willing to commit to the right partner? No, Nancy and Janet are not dispensing advice to the lovelorn. They're talking about choosing the righ...
View articleThe online direct marketer said the deal will boost the technology that it uses in its coupon- and reward-serving network. Read More...
View articleAd rep firm Phase2Media will offer e-mail marketing products through a deal with the Palo Alto-based firm. Read More...
View articleIs 10 percent click-through from a large email promotion cause for celebration? Maybe not. Kim tells you why it’s important to define your campaign bo...
View articleWith 2001 holding the potential for great advances in e-business, five concepts are important for B2B marketers to consider in the year to come. Read ...
View articleWant some terrific gift ideas for this holiday season? Here's some recommendations for email and Internet appliances with minimum expense or hassle fo...
View articleTo make it easier for journalists to write about your company or client, PR pros need only follow some key marketing directives to maximize their emai...
View articleMany of this year's dot-com failures were predictable. Since there's more to be learned from failure than from success, here are some lessons from the...
View articleThere is no single factor more important to a site publisher than audience. Andy tells you how to determine which audiences to pursue a relationship w...
View articleWith the closure of several big-name companies has come the closure of several big-name affiliate programs. But don't think the sky is falling on affi...
View articleSo the Internet levels the playing field for small businesses, right? Sounds good -- until you consider that successful selling online is tightly tied...
View articleAs you sit down to turkey this afternoon, you may not feel there's much to be thankful for. Last year, you felt rich and did work you loved. Now maybe...
View articleThanksgiving Day, and you're reading work-related stuff. Today is the day for stuffing, not stuff. But since you're here, let's talk turkey. Sometimes...
View articleWhat's the buzzword du jour? "e-CRM" -- you hear it everywhere. So let's take a look at how Ticketmaster.com turned savvy customer relationship manage...
View articleInternet advertising shakeout? No doubt about it. Tom tells media planners how to minimize risk and make smart business decisions in hard times. Read ...
View articleE-mail newsletter ad network PennMedia joined the many ad-supported plays moving into the research biz. Read More...
View articleIf you're able to capture good-quality, targeted search engine traffic, you're well on your way to reaching your branding and other marketing objectiv...
View articleExcite@Home's online ad network and technology unit comes under class-action scrutiny for its cookie practices. Read More...
View articleExperts from Cahners In-Stat and Dataquest agree that cable modems and DSL will drive high-speed Internet market in the US, but the reasons they give ...
View articleAs unglamorous as search traffic may be from a creative perspective, paid links (especially performance based) continue to offer more options to adver...
View articleDirect marketers in any medium want to test ad variables. Call it a primal urge to isolate and measure. But for too long, the email newsletter environ...
View articleThe company lands an additional sales channel for its automated,aggregated buying service. Read More...
View articleHow do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or...
View articleWith warnings that it needs an infusion of $50 million hanging in the air, marchFIRST instituted an employee stock option re-issuance program to keep ...
View articleLocation-based wireless marketing and content play Sonata today confirmed reports that it has cut one-third of its workforce amid a rough season for a...
View articleThe start-up will offer optimizationfeatures to its self-service ad buying and serving system. Read More...
View articleResearch shows that the behavioral and attitudinal patterns of certain people called "e-fluentials" can influence others on the Internet. Learn more a...
View articleRemember the push technology debacle? Wireless marketers are, in many ways, repeating the errors of long-gone push vendors. And those who ignore histo...
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