The Internet isn't a product, or even a set of products. It's a medium, like radio or TV. This is a point being missed by investors looking at web bus...
View articleHow fresh is permission from a year ago? Could be pretty stale. Here’s how to get back to your subscribers every six months with an invitation to fres...
View articleAs the holiday buying season approaches, e-tailers are looking to expensive e-CRM solutions as the answer to abandoned shopping carts, a costly, overb...
View articleHow do you know what CPM to charge? Short answer: whatever the market will bear. Andy tells you how to price your ad vehicles, perhaps setting the pri...
View articleThough intranets are popular with management teams trying to improve corporate communication, most remain unpopular with employees. What gives? Build ...
View articleNapster offered free music without a business model. Now one of its sworn enemies is endorsing a bolted-on business model while hoping others will joi...
View articleA pioneering interactive agency feels the pinch. Read More...
View articleMore than 28 million US online households are expected to use a high-speed Internet connection by 2005, according to a report by Jupiter Research. But...
View articleAt least four vendors at Internet World displayed various forms of 3D technology. Bill describes the new angle to 3D technology from Cryonetworks, Act...
View articleThe new economy revolution is over. It's time to use marketing tactics that focus on the customer, not the medium. Sean offers 10 rules for success in...
View articleAn ad designed to appeal to Texans probably wouldn't appeal to Thais, even apart from the language barrier. As Internet usage expands worldwide, geota...
View articleWhether you sell diet counseling or electric drills, collecting and nurturing enthusiasts requires little or no money online and pays off handsomely. ...
View articleCompares costs and other critical factors for marketing by email. You can manage and execute email campaigns internally, use an application service pr...
View articleWant to get spooked for Halloween? Consider a world in which the plague of spam has wiped out legitimate, responsible email marketers. Read More...
View articleVal-Pak, e-centives in couponing deal; AdForce supports EveryWhere with dedicated sales unit; NetZero unveils promotional campaign. Read More...
View articleTraditional marketing is adversarial: the marketer against the customer. Marketers pay big bucks to hammer you with "impressions." The more times it h...
View articleIn our hypermediated, multicultural landscape, it's amazing how many companies have yet to address the world and its many languages in their media and...
View articleJanet and Nancy participated as judges for the Email Marketing Awards sponsored by MessageMedia and ClickZ. Finalists will be announced at a celebrato...
View articleContent providers who think rich media offerings will only get airtime on the PC are mistaken, according to a report by Forrester Research, which pred...
View articleBusiness-to-business sites own almost 40 percent of the English-language domains on the Web, and they are leading the way in revenue growth in 2000, a...
View articleIf you're planning an email marketing campaign with a list broker, there are a variety of activities that will streamline the campaign development and...
View articleRichard is a man with a mission. And that mission is to spare other small-business owners some of the hard lessons he's learned over the past five yea...
View articleAT&T is breaking up again. It's ironic that its corporate symbol looks like an idealized Death Star from "Star Wars." The thousands of ISPs and optica...
View articleThe firm continues online ad firms' efforts to boost their direct marketing capabilities. Read More...
View articleThe quality of your affiliates may be more important than the quantity. And the epitome of high-quality affiliates is the super affiliate, a precious ...
View articleThe recent launch of Whack-a-Flack, a marcom PR play, generated fantastic response for e-tractions. The Whack-a-Flack game invites journalists to thro...
View articleAs wireless technology hype builds in the United States, it instills every dot-com company with the conviction that it must include wireless commerce ...
View articleNow here's an email campaign worth writing home about. What started off as a personal vacation turned into an email-documented journey and a way of li...
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