Authentication, Digital Rights to Lead Security Software Market
Marketing

Authentication, Digital Rights to Lead Security Software Market

26y Michael Pastore

Authentication, Digital Rights to Lead Security So...

Worldwide revenue in the Internet security software market will jump from less than $4 billion in 1999 to more than $11 billion in 2004, according to ...

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PennMedia to Launch Content Syndication Firm
Media

PennMedia to Launch Content Syndication Firm

26y Christopher Saunders

PennMedia to Launch Content Syndication Firm

PennMedia continues efforts to capitalize on its massive newsletter network. Read More...

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Will CTR Kill Online Advertising?
Media

Will CTR Kill Online Advertising?

26y Tom Hespos

Will CTR Kill Online Advertising?

Are you sick of hearing that online advertising is dead and that no one clicks on banners anymore? Everyone outside the industry seems to think that t...

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Advertising.com Unveils Wireless Initiatives
Media

Advertising.com Unveils Wireless Initiatives

26y Christopher Saunders

Advertising.com Unveils Wireless Initiatives

The online ad buyer plans a mobile messaging community and a marketing feasibility study. Read More...

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Email Marketing in the European Union
Email

Email Marketing in the European Union

26y Brady Brewer

Email Marketing in the European Union

Trying to decide whether or not to expand your email marketing programs to Europe? While it's no secret that Europe represents a large audience for ma...

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CoolSavings Taps Geoworks for Wireless Promotions
Media

CoolSavings Taps Geoworks for Wireless Promotions

26y Christopher Saunders

CoolSavings Taps Geoworks for Wireless Promotions

The online couponer takes to the air with a WAPand SMS deal. Read More...

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Rich Media Predictions: Part 2
Media

Rich Media Predictions: Part 2

26y Bill McCloskey

Rich Media Predictions: Part 2

Bill once again dons his Nostradamus hat to finish up his rich media predictions for 2001. Needless to say, he's bullish on broadband, hot on cable mo...

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Wireless Looks to Conquer the Broadband Market
Data insights

Wireless Looks to Conquer the Broadband Market

26y Michael Pastore

Wireless Looks to Conquer the Broadband Market

Consumers in the market for broadband Internet access have sat by and watched as cable and DSL efforts have been slowly but surely rolled out, have he...

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Evolution in Action, Internet-Style
Media

Evolution in Action, Internet-Style

26y Adam Posman

Evolution in Action, Internet-Style

It's been an exciting year. Almost too much so! We've seen a lot of Internet start-upscrash and burn. Investment money is drying up. And sites are rea...

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Where Does the Net Buck Stop?
Marketing

Where Does the Net Buck Stop?

26y Michael Fischler

Where Does the Net Buck Stop?

Building a Net-accessible business - which includes but is hardly limited to a web site - is expensive, time-consuming, technically complex, resource ...

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DoubleClick, Flatiron, Chase Capital Partners Bet on E-mail Tech Firm
Media

DoubleClick, Flatiron, Chase Capital Partners Bet on E-mail Tech Firm

26y Christopher Saunders

DoubleClick, Flatiron, Chase Capital Partners Bet ...

A DoubleClick eager to boost its e-mail offerings inked a sizable investment and deal with Return Path. Read More...

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Reboot Your Affiliate Program for Greater Success
Marketing

Reboot Your Affiliate Program for Greater Success

26y Scot Wingo

Reboot Your Affiliate Program for Greater Success

Last year, you started your affiliate program and experienced success. Lately, the pace of your network's growth has slowed from a sprint to a leisure...

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AdFlight to Offer WAP Ads
Media

AdFlight to Offer WAP Ads

26y Christopher Saunders

AdFlight to Offer WAP Ads

AdFlight joins the suite of ad networks exploring wireless options. Read More...

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In Wake of FreeInternet Bust, Adwise Nets Free ISP Deal
Media

In Wake of FreeInternet Bust, Adwise Nets Free ISP Deal

26y Christopher Saunders

In Wake of FreeInternet Bust, Adwise Nets Free ISP...

The Alley-based startup is banking that it has a viable solution for a risky proposition. Read More...

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IAR Bits and Bytes for Tuesday
Media

IAR Bits and Bytes for Tuesday

26y Team ClickZ

IAR Bits and Bytes for Tuesday

24/7 Partners with Oracle for Wireless; NBC, EW Tap Promotions.com Read More...

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Avenue A Unveils New Division
Media

Avenue A Unveils New Division

26y Pamela Parker

Avenue A Unveils New Division

In a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...

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Selling Your Site to a Third-Party Channel
Media

Selling Your Site to a Third-Party Channel

26y Janet Ryan and Nancy Whiteman

Selling Your Site to a Third-Party Channel

Let's face it: Our web sites are like our children. We all think our own's the cutest. So it's normal if you think your site's the greatest. But you n...

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ValueClick Acquires Ad Metrics Firm StraightUP!
Media

ValueClick Acquires Ad Metrics Firm StraightUP!

26y Christopher Saunders

ValueClick Acquires Ad Metrics Firm StraightUP!

Wounded by a hostile market, the cost-per-click network moves into the campaign optimization business -- while raising some questions about objectivit...

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DoubleClick Revamps E-mail Offerings, Unveils Network
Media

DoubleClick Revamps E-mail Offerings, Unveils Network

26y Christopher Saunders

DoubleClick Revamps E-mail Offerings, Unveils Netw...

Online ad network and technology giant DoubleClick took the wraps off its e-mail network Monday, building on existing relationships and leveraging the...

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Avenue A Unveils New Division
Media

Avenue A Unveils New Division

26y Pamela Parker

Avenue A Unveils New Division

In a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...

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FreeShop.com Reinvents Itself as Aptimus
Media

FreeShop.com Reinvents Itself as Aptimus

26y Pamela Parker

FreeShop.com Reinvents Itself as Aptimus

Freeshop.com adopts new identity in an unfriendly market environment. Read More...

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Bluestreak Nabs $16.5 Million in Second-Round Financing
Media

Bluestreak Nabs $16.5 Million in Second-Round Financing

26y Christopher Saunders

Bluestreak Nabs $16.5 Million in Second-Round Fina...

The rich media ad technology company hopes to expand sales efforts and spread its ad format to new media. Read More...

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L90 Says it Will Beat Street
Media

L90 Says it Will Beat Street

26y Christopher Saunders

L90 Says it Will Beat Street

Amid a tough quarter for online marketing companies, ad network and server L90 says it will beat quarterly expectations but will still post a sizable ...

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Traveling Second-Class Via the Internet
Marketing

Traveling Second-Class Via the Internet

26y David Gumpert

Traveling Second-Class Via the Internet

One of the Internet's great promises in the e-commerce arena has been that it will make travel more convenient and cost-effective. The logic is compel...

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IAR Bits and Bytes for Friday
Media

IAR Bits and Bytes for Friday

26y Christopher Saunders

IAR Bits and Bytes for Friday

Ford's Firestone ad top on Web; Avenue A, Spark roll out planning products; Universal Home Video taps Promotions.com Read More...

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Valuating New Types of Media
Media

Valuating New Types of Media

26y Tig Tillinghast

Valuating New Types of Media

Every so often you'll have folks come in your door with something completely new: a new form of media, a new technology, a new way of targeting. There...

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PennMedia to Serve Campaign E-mails
Media

PennMedia to Serve Campaign E-mails

26y Christopher Saunders

PennMedia to Serve Campaign E-mails

The major presidential candidates -- with one notable exception -- signed up to insert brief campaign messages into upcoming e-mail newsletters. Read ...

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Capitalize on Opportunity With Event-Triggered Marketing
Marketing

Capitalize on Opportunity With Event-Triggered Marketing

26y Rick Bruner

Capitalize on Opportunity With Event-Triggered Mar...

You've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered...

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