Forget the spotted owl. These days you'd think B2C e-commerce was an endangered species. From investors to the industry presses, it's open season on t...
View articleBatnet1, AAA in Marketing Deal; Ailing drkoop.com taps L90; Be Free and CommerceFlow Team Read More...
View articleEver wonder why sites report rather different click-through numbers than the client site receives? Served impressions can get completely fouled up, bu...
View articleThe worldwide security software market is on pace to reach $3.2 billion in 2000, a 22 percent increase over 1999 revenue of $2.5 billion, according to...
View articleThe utility of short messaging service (SMS) text messages has fuelled explosive growth at rates higher than Internet usage, and there's no end in sig...
View articleTom's a big fan of targeting and has long thought that the research company @plan had the best data on psychographics and purchase intent. Now that @p...
View articleUsability testing can start at $30,000 and takes at least a few weeks, if not longer. Not an option for companies trying to rush a product to launch o...
View articleThe online promotional marketer attributes the strong quarter to changes in its business model. Read More...
View articleThe adnetwork continues expanding its non-banner ad product offerings, in an effort to compete with larger rivals. Read More...
View articleThe company signs Visa to participate in a high-profile wireless marketing study. Read More...
View articleAll the telemarketing and spam we're faced with is enough to make one stop and wonder just what marketing is really all about. We hear so many Interne...
View articleAudiobase hopes to solve the problem of conversion on e-commerce sites by telling consumers what to do when they're confused. Research says 39 percent...
View articleRoughly one-third of all expected US households' stock assets will be in online accounts by 2005, according to data compiled by Jupiter Research, even...
View articleThe wireless web revolution may already be here, but consumers have no idea how to use it. Most U.S. consumers don't know enough about wireless phones...
View articleJupiter Research predicts big things for business to business commerce in the next five years, but a survey by the Financial Executives Institute and ...
View articleThe Internet does not make everything easier and better, Kevin says. He still has to brush his teeth every day, he still has to drive to get gas, and ...
View articleSusan's eight-year-old son has a new hero: Martha Stewart. Why? Because Martha can turn a package of toothpicks into a hedgehog centerpiece. When aske...
View articleL90 hopes to target big-name, high-traffic publishers with an all-in-one marketing solution. Read More...
View articleWe all have them. The less-than-stellar career experiences that we would prefer to sweep under the proverbial carpet and never see or hear about again...
View articleThe troubled e-mail marketing company takes the outstretched hand of the online advertising leader. Read More...
View articleThe online ad industry's largest association is optimistic about the near future, despite its current woes. Read More...
View articleIf ASPs expect to get business from larger companies, they have to be more aggressive in their marketing, according to research by IDC. Read More...
View articleThose who deploy HTML campaigns on a regular basis already know how to create designed messages for quick and easy downloading. You know that the over...
View articleStart-ups, businesses new to the web, and dot-coms in transition will all find Kim's "any way you can" approach very relevant these days, regardless o...
View articleA new player enters the niche arena of marketing through consumers' online financial statements. Read More...
View articleBrand. Anyone who has any experience in marketing understands that having a strong brand can provide a tremendous competitive advantage. So for compan...
View article24/7 Media appears to be preparing to raise some cash. Read More...
View articleThe NetWorld + Interop show in Atlanta showed all the signs of glorious excess. You'd think the audience was the Wall Street types rather than potenti...
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