Bill once again dons his Nostradamus hat to finish up his rich media predictions for 2001. Needless to say, he's bullish on broadband, hot on cable mo...
View articleConsumers in the market for broadband Internet access have sat by and watched as cable and DSL efforts have been slowly but surely rolled out, have he...
View articleIt's been an exciting year. Almost too much so! We've seen a lot of Internet start-upscrash and burn. Investment money is drying up. And sites are rea...
View articleBuilding a Net-accessible business - which includes but is hardly limited to a web site - is expensive, time-consuming, technically complex, resource ...
View articleA DoubleClick eager to boost its e-mail offerings inked a sizable investment and deal with Return Path. Read More...
View articleLast year, you started your affiliate program and experienced success. Lately, the pace of your network's growth has slowed from a sprint to a leisure...
View articleAdFlight joins the suite of ad networks exploring wireless options. Read More...
View articleThe Alley-based startup is banking that it has a viable solution for a risky proposition. Read More...
View article24/7 Partners with Oracle for Wireless; NBC, EW Tap Promotions.com Read More...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
View articleLet's face it: Our web sites are like our children. We all think our own's the cutest. So it's normal if you think your site's the greatest. But you n...
View articleWounded by a hostile market, the cost-per-click network moves into the campaign optimization business -- while raising some questions about objectivit...
View articleOnline ad network and technology giant DoubleClick took the wraps off its e-mail network Monday, building on existing relationships and leveraging the...
View articleIn a rough environment for online advertising companies, Avenue A puts hope in a new service offering. Read More...
View articleFreeshop.com adopts new identity in an unfriendly market environment. Read More...
View articleThe rich media ad technology company hopes to expand sales efforts and spread its ad format to new media. Read More...
View articleAmid a tough quarter for online marketing companies, ad network and server L90 says it will beat quarterly expectations but will still post a sizable ...
View articleOne of the Internet's great promises in the e-commerce arena has been that it will make travel more convenient and cost-effective. The logic is compel...
View articleFord's Firestone ad top on Web; Avenue A, Spark roll out planning products; Universal Home Video taps Promotions.com Read More...
View articleEvery so often you'll have folks come in your door with something completely new: a new form of media, a new technology, a new way of targeting. There...
View articleThe major presidential candidates -- with one notable exception -- signed up to insert brief campaign messages into upcoming e-mail newsletters. Read ...
View articleYou've invested millions in collecting customer data. Now how do you go about using it to grow revenue? One solution on the horizon is event-triggered...
View articleOnline promotional marketer ClipACoupon.com will provide its geographically targeted coupons on wireless content service AvantGo. Read More...
View articleAnother example of direct mailers leveraging offline strengths on the Web. Read More...
View articleKnowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...
View article"When it says 'click the right mouse button,' do they mean MY right or theirs?" "Where's the ctrl-alt-delete key?" "Can you help me find my document? ...
View articleIt's a pleasure to watch figure skating because the skaters move so gracefully from one step into the next, seemingly without effort. They don't move ...
View articleOnline financial services customers are initially motivated by price sensitivity, but that influence declines as online customers realize the benefits...
View article