Everything's ready. The financing's long been in place. The technology, supplier relationships, and distribution channels are set up. The media strate...
View articleAs more and more web sites join the web -- currently about 300,000 home pages are added each week -- and more and more people go online to shop for se...
View articleWhen neighborhood grocery stores grew into supermarkets, consumers became frustrated that it took so long to find what they wanted. Then smaller conve...
View articleNetscape Nabs LifeMinders; Sci-Fi Taps Chiat/Day Read More
View articleDoubleClick adds another top-line property to its technology roster. Read More...
View articleO joy. Our politicians have discovered email. The next two weeks will see bipartisan spam wars in the U.S. as both parties try to get out the vote in ...
View articleWhat do you do when you've got a big marketing need but not a big marketing budget? Sometimes money's so tight in an organization that hiring full-tim...
View articleLast week, Dynamic Logic, AdRelevance, and 24/7 Media presented a paper titled "The Five Golden Rules for Online Branding," describing the characteris...
View articleA leading loyalty marketer joins the flock migrating to wireless. Read More...
View articleAmerican Online lays out its vision for the future of advertising. Read More...
View articleWhat's the answer to securing long-term permission? One word: trust. This year billions of dollars are being spent on solutions to help customers and ...
View articleJanet and Nancy asked readers for input on ad sales partnerships, and they sure got it! Ad sales networks and rep firms wrote about site publishers' u...
View articleUS small and medium businesses have fallen behind other leading competitive economies, according to a study by AMI-Partners, and the future of ASPs an...
View articleMarketers today have unprecedented levels of access to their customers. Do you want to reach them by phone? By web? Email? Fax? Mail? Wireless messagi...
View articleYou've got a terrific lead generation offer, a great message and great creative, and the perfect target audience. You've got all your ducks in a row, ...
View articleThe new economy has given us an incredible diversity of marketing models. We've got viral marketing, B2C marketing, affinity marketing, partner market...
View articleIs it too early to think about that dreaded holiday? You know, the one involving an elvish home invasion? Not if you want to get what might turn out t...
View articleThe content portal enlists a second player for its ad-sponsored surfing initiative. Read More...
View articleThe bigger and more diversified Amazon.com gets, the more Richard's convinced that finding a niche and staying in it is the way to go. Especially if y...
View articleMost U.K. companies have put plans for mobilecommerce on hold, according to a new survey released Friday. Read More...
View articleThe arguments make sense: Affiliate marketing pays off. So you're sold on the idea. But how do you put it into practice? The big affiliate networks ha...
View articleIt's preposterous. You studied hard, listened carefully, put in the hours, and achieved a considerable level of success. So why do you have to put up ...
View articleWorldwide revenue in the Internet security software market will jump from less than $4 billion in 1999 to more than $11 billion in 2004, according to ...
View articlePennMedia continues efforts to capitalize on its massive newsletter network. Read More...
View articleAre you sick of hearing that online advertising is dead and that no one clicks on banners anymore? Everyone outside the industry seems to think that t...
View articleThe online ad buyer plans a mobile messaging community and a marketing feasibility study. Read More...
View articleTrying to decide whether or not to expand your email marketing programs to Europe? While it's no secret that Europe represents a large audience for ma...
View articleThe online couponer takes to the air with a WAPand SMS deal. Read More...
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