The online marketer expanded its product suite with another consumer-oriented acquisition. Read More...
View articleRemember the four P's from Marketing 101? If you're a marketing professional making the transition to the dot-com world, you're probably beginning to ...
View articleMP3.com offers new opt-in messages; Juno to roll out ad-supported game site; Microsoft offers Stamps.com services. Read More...
View articleThere are a number of different ways to design a great banner. Over the years, we've seen that the time-tested "truths" of traditional advertising are...
View articleThe difference between public relations and publicity was spelled out in all the headlines and on all the news shows this past week. We didn't see the...
View articleNot too long ago, affiliate programs were one of the mostinnovative ways to drive customers to your web site. Now, just about every site has an affili...
View articleEngage, yesmail, IN2 tapped for deals; Mypoints buys back; PC Data goes global Read More...
View articleIll-fated TV groom Rick Rockwell lends his face to a lottery site's new ad campaign. Read More...
View articleSuccess has always been based on a company's ability to build strong relationships with customers, suppliers, partners, and, most important, employees...
View articleAs we all know, a skilled and experienced affiliate manager is nearlyas rare as a Honus Wagner T-206 baseball card. If you're planning to implement an...
View articleThe pay-for-placement search engine hopes to leverage recent partnerships to boost ad sales. Read More...
View articleAlthough this is a "101" column, Tig feels the topic of new business needs to be addressed. While going out and pitching new clients isn't necessarily...
View articleMediaplex and Alcatel join the ad serving company in continuing its EveryWhere wireless initiative. Read More...
View articleTake a look at some of the web pages on which you advertise. Not only do you have to compete for attention with all of the content offerings on that p...
View articleThe evolving technology of customer relationship management for the smaller company, by linking database histories with text chat, provides the small-...
View articleThe pact will put the embattled online music site's messaging in grocery and retail stores. Read More...
View articleThe company licenses its platform as the Latin American promotional marketing space begins to heat up. Read More...
View articleA new industry self-policing group intends to promote FTC e-mail marketing standards. Read More...
View articleAdForce, 1stUp Team; I-Network Expands; Salon.com Offers Rich Media E-mail Ads Read More...
View articleThe ad network adds a translation product, opt-in e-mail profiles to its client offerings. Read More...
View articleThe Internet is the workhorse of the Information Age, the steam engine of digital progress. Suddenly, we are all knowledge workers, rising in the morn...
View articleWorldwide revenues in the CRM services markets will increase to $125.2 billion in 2004, according to IDC, which also found businesses are beginning to...
View articleSearch portals haven't fared well in the dot-com meltdown because it was thought ad revenues would drop. But online media buying is expected to reach ...
View articleDrooping online marketing spending hurts NetCreations. Read More...
View articleAdam sees a huge benefit for advertisers who use GoTo.com to reach their buyers because they pay top dollar to be listed high up in the GoTo.com searc...
View articleStrong demand at home drove the shipment of PCs up in Latin America for the second quarter of 2000, while strong demand at work has done the same for ...
View articleCanadian retailers are slow when it comes tointegrating the Internet into their businesses and adopting an e-commerce strategy, according to a new stu...
View articleA study by J.D. Power and Associates looked at consumer satisfaction with ISPs and found that regional providers are using broadband to their advantag...
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