The word is out. Email marketing is hot and getting hotter. Everyone wants to get into the act. Traditional direct marketers, print and broadcast ad a...
View articleWhen used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...
View articleIf you're considering a rich media email marketing campaign, you may face a trade-off. On the plus side, you can create a vibrant, eye-catching campai...
View articleForrester Research found that while mobile devices will become a driver of e-commerce in Europe, they aren't likely to be used to conduct transactions...
View articleLess than 20 percent of online retailers use Web technologies such as Java, Flash, or chat functions to enhance the shopping experience, according to ...
View articleAnother big-name client will be licensing the company's direct e-mail technology. Read More...
View articleThe marketing firm hopes to capitalize on a B2B stream from its new promotions site. Read More...
View articleMore than half of current online shoppers made their first purchase during the past year, and you can probably expect more to buy online when the holi...
View articleMany sites with dynamically generated web pages are not getting indexed and registered by search engines. And it seems that search engines have no pla...
View articleThe Internet appliance company is banking its latest ads will give it the boost it needs in a growing market. Read More...
View article"Portal": great name, that. But there's a certain irony here, given that a portal signifies a doorway, something you move through. Yet on the web, por...
View articleResearch by both Gartner Group and Forrester found that the number of businesses in the e-marketplace space is likely to decrease in the coming as yea...
View articleCoupons.com takes its technology on the road. Read More...
View articleThe online B2B marketplace is a crowded island, and only the strongest - and savviest - players will survive. The rules of the game are complicated, a...
View articleThe automated ad sales service and network will move globally inthe face of increasing competition. Read More...
View articleLegal experts express concern about an online contest's opt-in entry requirements. Read More...
View articleUsually Heidi reports successful email marketing case studies. But today she tells the story of a company that just doesn't get it. Speaking from the ...
View articleThe company plopped down equity to snatch up a rival for the Australasian Internet ad market. Read More...
View articleInternet real estate prices have increased dramatically, resulting in sites squeezing more and more information into less and less space. Martin tells...
View articleA new study suggests online retailers are taking steps to increase overall profitability. Read More...
View articleThere may not be too many mobile Internet users in the US, but people seem to be gearing up for wireless access. The NPD Group has found an increase i...
View articleThe deal with @tmosphere could expand DART to some very big offline brands' sites. Read More...
View articleThe promotional marketing company ads two clients, boosting its position in a tight market. Read More...
View articleA survey by Shop.org and The Boston Consulting Group found that online retailers are making moves toward profitability. But will they ever catch multi...
View articleThe e-mail marketer strikes a data deal. Read More...
View articleThe number of seniors online will more than triple from 11.1 million in 1999 to 34.1 million in 2004, and they will account for 20 percent of all new ...
View articleNo matter where you work, it's probably safe to assume that you've heard someone utter the phrase, "The customer is always right." Nowhere else is thi...
View articleOne of the previous decade's proudest moments was the signing of the Americans with Disabilities Act, prohibiting discrimination against individuals b...
View article