Voice over DSL (VoDSL), the ability to provide integrated voice and data services over a single copper pipe, will become a $1 billion market by the en...
View articleFor years, PCs and Internet access have been nearly synonymous in the eyes of consumers. Now, a pair of surveys look at how consumers feel about getti...
View articleDoes personalization in advertising work? Janet and Nancy got a lot of feedback, both pro and con on this question. Many readers wrote to describe how...
View articleBuying a cell phone can be a very messy business. There are dozens of phone brands and models to choose from and oodles of service providers with a di...
View articleIt may have an image problem (no pun intended), but for all of its bad press, the 468 x 60 banner remains far and away the most popular advertising fo...
View articleThe online advertising leader unveils its solution to the unsold adinventory issue. Read More...
View articleVariety appears to be the spice of life for advertising-supported Websites. Read More...
View articleWhy has "permission marketing" proved so popular among marketers? Good question. It seems permission marketing has exploded because the phrase itself ...
View articleWireless is huge in countries like Finland, Sweden, and Japan, but it will be 18 months or so before the wireless Internet becomes a killer app in the...
View articleTV image spots serve to do nothing more than build name recognition (often confused with any real branding). Not that there's anything wrong with that...
View articleBy 2003, online marketplaces must be managed strategically as part of the selling channel mix. Short-term, stopgap tactics will not suffice when the n...
View articleDid you know you can get a lot of statistics about your web site visitors? This data can be vital in helping you market your products and services. Ol...
View articleEmail marketers know that targeting is key. TechTarget put its energy into creating highly targeted email campaigns resulting in excellent click-throu...
View articleChris doesn't like ad agencies. Especially big ad agencies with powerful brand names. Why slam ad agencies from within their ranks? Because something'...
View articleRich Media is undergoing a bit of transmogrification. People are backing away from the term. Newer players have latched on to it. New technologies pic...
View articleWhile early adopters have dominated the CanadianInternet scene until now, a new influx of mainstream consumers areabout to change the rules of the gam...
View articleThe worldwide market for the ASP industry is forecast to grow from $1 billion in 1999 to $3.6 billion in 2000, to more than $25.3 billion by 2004, acc...
View articleInternet directories have become very popular search tools. There's an advantage to being listed in a directory versus a search engine because directo...
View articleWhat Mary Meeker, Henry Blodget, and Internet stocks generally need is a solid floor price on which they can grow. What they need is a Mr. Potter, the...
View articleThere are many things web marketers can do to improve web site performance. Ideas for improvements range from running targeted banner ads to adding we...
View articleWhen Jim wrote last week's piece about Napster, he never dreamed of the kind of response it would elicit. He was taken aback by the passionate and, at...
View articleThe Internet, especially its e-mail and other text-based messaging components, are now the most popular tools people around the world use to communica...
View articleAndy got email from a frustrated reader: "Like I said, I don't expect to hear back from you, but I'm so frustrated... that I thought I'd feel better b...
View articleThe war over spam is heating up again. This time the venue is the courts, and it's the accused spammers who are on the attack. Yesmail and the folks w...
View articleThe use of 3D on the web remains compelling, but there have always been a number of issues holding back widespread adoption. Like lack of a widely dis...
View articleA study by Roper Starch Worldwide has found sharp rises in PC ownership and Internet use in several nations around the world, but the divide between d...
View articleWhat would you do if you had a database of thousands of email addresses, but no explicit permission to contact the people behind the addresses? If you...
View articleBusinesses will spend more than $13 billion to promote their Web businesses in the year 2000, according to a report by ActivMedia Research, that found...
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