After weeks of the pros and cons of profiling, Nancy and Janet give a final wrap-up on the "state of the art" use of profiling in ad targeting. Behavi...
View articleAsian portal SOHU.com said the network, owned by a rival, will handleits Web ad sales and serving. Read More...
View articleUnicast conquers distant shores with new deal. Read More...
View articleAndy recently got asked: "Why is ClickZ profitable while Salon is not? You both provide edgy and entertaining online content for intelligent readers. ...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleThe dirty secret of the Internet revolution is its class structure. The fact is, that for every Internet entrepreneur, we find dozens of men and women...
View articleThe free ISP will support Amazing Media's ad creation and trackingplatform. Read More...
View articleOpt-in email service snags big-name client. Read More
View articleHere are the results of the pop quiz we gave you a few weeks ago. We asked you to take a look at the email- marketing tests conducted by e-marketer Di...
View articleLifeMinders rolls out the first use of its newly-acquired wireless message delivery system. Read More...
View articleBill questioned if rich media was still alive last week, but what was he thinking? It's amazing how many people are suddenly stepping into this space,...
View articleAn offshoot of the American List Counsel gets even deeper into the Internet marketing business. Read More...
View articleThe number of Web-enabled cellular handsets is expected to reach a 95 million in 2004, but marketers must resist imposing their Web strategy to reach ...
View articleOne-third of Web businesses are in the b-to-b space, according to a report by ActivMedia Research, but online sales aren't often the goal of their onl...
View articleAn advertising ASP joins forces with a big player. Read More...
View articleIt's important to be careful when using small test budgets, as they are often misleading and can misrepresent the potential of a proper ad campaign. A...
View articleLast week Oliver gave an overview of the statistical tools available today. This week he tells us how counters and log analyzers differ in defining a ...
View articleDSL is surpassing cable modems as the method of choice for high-speed Internet access in the US, but before it can make a big dent in the residential ...
View articleGlobal revenues for wireless portals will grow from $747 million in 2000 to $42 billion in 2005, according to research by Ovum, which found that reven...
View articleUnreliable connections may be a big barrier to wireless Internet access really taking off, according to the Yankee Group, but Forrester says consumers...
View articleThe cost of acquiring a new customer in a business-to- business environment has always been high when compared to consumer sales. Several in-person sa...
View articleThe US market for residential high-speed Internet services will grow to 3.3 million subscribers in 2000, and will reach 16.6 million subscribers by 20...
View articleTwo rich media competitors bury the hatchet. Read More...
View articleOf all the applications spawned on the Internet, email is the most pervasive. Its ubiquitousness surpasses phone, fax, postal, and express delivery se...
View articleDana predicts a lot less denial and a lot more acceptance at Jupiter Communications' Online Advertising Forum as he ponders over the amount of unfinis...
View articleMore than 20 million American Internet users are interested in high-speed Internet access, and 12 million are ready to buy now. But a report byThe Str...
View articleIt had to come to this, the real killer... er, birthing app. Announcing the birth of BabyPressConference.com, a web site that displays an intriguing a...
View articleThe increase in the number of Web sites featuring multimedia offerings and interactive graphics will push consumers to sign up for broadband access se...
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