Despite continued increases in the number of online brokerage accounts and the number of online investors, account aggregation services have yet to ca...
View articleForward-thinking e-marketers must master the art of using electronic customer relationship management (e-CRM) to optimize their marketing efforts. Thi...
View articleThe ad serving giant links up with a major WAP publishing network. Read More...
View articleThe holidays can present opportunities for email marketers to get a boost in their response rates due to seasonality conditions. Or not. Kim tells you...
View articleConsumers love word of mouth. Design matters. Give away free samples. Be accessible. These are but a few of the lessons the web has to teach marketers...
View articleWith the proliferation of broadband, people are getting excited about online movies. Here's a tour of what's playing on the Net. Read More...
View articleWhat practices encourage e-business success? See what principles one e-tail operation embraced on its way to bringing in over $4 billion in revenue an...
View articleCanadian women are doing more banking and shopping online, according to a study DoubleClick and J.C. Williams, which also found continued concerns abo...
View articleNothing can take the air out of an email marketer's tires like landing on the Realtime Blackhole List. If you end up there, your email newsletter won'...
View articleBrick-and-mortar retailers are beginning to realize the potential of online promotions like coupons and loyalty programs to drive traffic and sales. H...
View articleThe e-commerce player narrows its losses after creating an e-mail marketing unit. Read More...
View articleOpt-in strategies for commercial messages may work for web- based advertising and applications, but it's often unfit for wireless messages. Tom calls ...
View articleFor sale: One sock puppet icon. One of the saddest things about the demise of Pets.com is the loss of an advertising icon that made me smile every tim...
View articlePositive increases in the awareness of the ASP model, and indications of more companies moving toward its adoption, sum up the results of the SIIA stu...
View articleThe marketing effectiveness metrics firm will have access to24/7's clients, in addition to selling to the ad network company itself. Read More...
View articleSure, they both like books, but is the science fiction aficionado that interested in what the romance novel reader fancies? Borders didn't think so, a...
View articleWhen one person has a good online experience, he or she will turn around and tell 12 more people; the same goes for a bad experience. This is the dyna...
View articleConsumers seem ready to to implement home networks, and home builders are constructing homes that make it easier for them to do so, which is good news...
View articleIf you attend creative-department meetings regularly, maybe you've noticed that very little creative discussions ever occur. Give your team a creative...
View articleThe use of client-side software, or the "MetaNet," represents a fundamental shift from publisher-centric relationship models toward user-centric ones....
View articleThe company incorporates its database-linked dynamic content technology into a CRM solution. Read More...
View articleIntraSource joins Impower as one of the few companies offering e-mail list services that traditional direct marketers have had for years. Read More...
View articleWhat can we do to get into our customers' mindsets? Keep corporate-speak from sneaking into your marketing communications, then modify your site so yo...
View articleMore than 500,000 companies will be participating in e-marketplaces as buyers and/or sellers by 2005, according to research by Gartner Group, Inc., bu...
View articleMarketers, whatever their industry, want to send the right message to the right customer with the right pricing under the right circumstances through ...
View articleEuropean e-tailers have yet to provide reliable and efficient delivery and customer service to consumers, according to a study by Andersen Consulting,...
View articleMediaplex works to gain support for its adXML standard with its first application in automating offline ad buying. Read More...
View articleDoubleClick forges alliances with two players in the mobile ad business. Read More...
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