The company hopes to spread its surfing rewards program and technology abroad, in the face of concerns about its profitability and payment methods. Re...
View articleDeveloping and designing an effective web site is challenging. And there are a number of web design firms in the marketplace that can assist companies...
View articleEuropean and American companies still trail Japan in terms of wireless commerce, according to Jupiter Research, and if they can ever catch up is still...
View articleThere is a publicity medium that rivals network TV in its reach and dwarfs print media in its circulation and intimacy. The medium targets its markets...
View articleEudora hits one million; Rock the Vote to use Superstitials Read More...
View articleA new startup that makes software to track user histories and improve marketing attracts $45 million in funding. Read More...
View articleThe self-policing group's regulations are too lax, industry watchers say. Read More...
View articleFascinating things are happening in the B2B realm. Obviously, the growing momentum behind Net markets and exchanges is at the top of the list. But ano...
View articleThe consortium's resolutions include single opt-in, customer access to personal profiles, and visible complaint resources. Read More...
View articleThe company markets L90|Perks for opt-in data collection and remarketing, in its first use of webMillions' promotional marketing platform. Read More...
View articleWho loves the concept of permission marketing better: online marketers or online customers? The truth is, marketers love it to bits. Because getting p...
View articleWhat do third-party sales channels look for when they sign up a new site? The ideal situation is to represent a site with plentiful, targeted, brand-n...
View articleThe cost-per-click ad network announced a $10M stock buyback after suffering spending slowdown woes. Read More...
View articleFreeShop, Be Free Partner; DoubleClick Unit Unveils New Sweepstakes; NetCreations, Promotions.com Team Read More...
View articleThe newsletter ad network's share in SendOutMail.com will let it cross-sell publishing services. Read More...
View articleMuch is made of our ability to take an ongoing media campaign, learn from it, and immediately change the campaign to reflect what we learned. But to g...
View articleThe ad industry giant beat street estimates and said it will streamline operations after a busy year of acquisitions. Read More...
View articleThe firms are betting their automated, profile-based system will entice offline broadcasters to stream. Read More...
View articleEmail marketers have come a long way but still have a lot to learn when it comes to establishing and maintaining customer relationships. Working with ...
View articleYou asked for it, you've got it. In answer to many requests, Paul gives you specific technical solutions for getting your dynamic pages registered in ...
View articleThe food industry has taken a giant leap forward in adopting electronic methods for locating products, according to a survey sponsored by Thomas Food ...
View articleThe direct e-mail marketing company will offer services in Japan through a joint venture. Read More...
View articleThe online marketer expanded its product suite with another consumer-oriented acquisition. Read More...
View articleRemember the four P's from Marketing 101? If you're a marketing professional making the transition to the dot-com world, you're probably beginning to ...
View articleMP3.com offers new opt-in messages; Juno to roll out ad-supported game site; Microsoft offers Stamps.com services. Read More...
View articleThere are a number of different ways to design a great banner. Over the years, we've seen that the time-tested "truths" of traditional advertising are...
View articleThe difference between public relations and publicity was spelled out in all the headlines and on all the news shows this past week. We didn't see the...
View articleNot too long ago, affiliate programs were one of the mostinnovative ways to drive customers to your web site. Now, just about every site has an affili...
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