Most marketing managers are failing to rethink their product strategies to reflect the impact of e-business. Yet those who don't adapt their products ...
View articleNow that you know how your log files work, it's time to get into various traffic analysis techniques like Java Script and log analysis software. Richa...
View articleWhen search engines like FindWhat.com and GoTo.com started showing up, people at first thought "Why would I want to PAY for listings when I can get my...
View articleIt can be dicey to rent someone else's mailing list. But here's a case where SmarterKids.com rents appropriate lists regularly from PostMasterDirect w...
View articleThe biggest gap in Internet adoption rates in the US exists between rich and poor, not between ethnic groups, according to research by Jupiter Communi...
View articleWith any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...
View articleWells Fargo committed a hi-tech blunder by putting movie trailer ads in its ATMs, which interferes with the emerging c-commerce market. What's that? C...
View articleConstruction trade professionals say that nearly 17 percent of the equipment, services, and supplies they need to conduct business are being sourced o...
View article"Blue Light Specials" are coming to wireless devices. Read More...
View articleDoes your marketing plan need search engine traffic? Yes, if you need to generate quantity and quality, if you want a web site promotional method that...
View articleThe Internet giant is partnering with one of the nation's largest general purpose retailers. Read More...
View articleThe bulk of online media inventory is boring! Media plan after media plan, buy after buy, on site after site, the same drab inventory is up for sale. ...
View articleAt a major publishers conference, the award for the most innovative online public relations program was given to... no one. In the opinion of the judg...
View articleHandheld computers have always attracted interest because they provide the power of information and the freedom of portability. Users love the new Pal...
View articleIt's a hard lesson, but you don't go into business just to make a fortune. You don't go into business to be trendy. You go into business to do busines...
View articlePart of the budget wrangling in the early stages of a start-up revolves around how to spend the available money in the most effective manner. So where...
View articleFCC chair William Kennard is against regulating the Internet. He also knows the regulated industries have the advantage in Washington. The lobbyists f...
View articleYou've got a growing list of personal communications devices like a pager, cell phone, desk phone, fax, and multiple email addresses. This gives peopl...
View articleBuyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...
View articleSupercomm has become the Comdex of the telephony business just as the definition of that business has been exploded. There are many carrier types: ISP...
View articleFirst came the TV, then video games, then the Internet, which has changed the way we use them all. TV viewers want more interactivity in their program...
View articleNow that advertisers have their own ad management systems, publishers need to prepare for the extra work that will result from tracking performance on...
View articleWith any new technology, myths evolve around the lack of education, and rich media is no exception. Too often, the issue is clouded by technology vood...
View articleChris gives you ten astute observations from the field and tells you what to do about them. Starting with "The Customer Century is here" and continuin...
View articleBlueStreak.com introduces cookie-free ad targeting to complement itsrich media advertising products. Read More...
View articlePR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and t...
View articleWe've all seen the explosive growth in the number of "me too" web sites. These sites are frequently criticized because there is nothing to differentia...
View articleEngage Inc. onMonday revealed the new organizational structure of the media division,which merges Engage's AudienceNet with the operations of acquisit...
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