Primary Knowledge Inc. went from a fledgling start-up based on the heretical proposition of outsourcing the huge data piles of clickstream and transac...
View articleThe Gilmore Commission finished its work in Dallas this week, splitting 11-9 against recommending sales taxes on web purchases. That's not the "super-...
View articleSetting up an Internet web site used to be like setting up a hot dog stand in the desert: The problem was to find customers. The business environment ...
View articleWe in the Internet industry have infectious enthusiasm for our businesses, but in driving toward the next goal, it can be hard to see ourselves as our...
View articleFor the last few years most online advertising has been either branding or direct response with one thing remaining constant: testing. Because of surp...
View articleDesigning the right sponsorship program for a client can be a challenge. On one hand, you know your site and audience better than anyone, so you're in...
View articleA new anti-snooping utility launched Monday promises to be as controversialas the adware programs it attempts to defeat. Read More...
View articleMarketing with email is more than sending out completely self-contained promotional messages dedicated to your offer and your offer only. The discipli...
View articleAre you ready to do business on the Internet? The answer may be "No." And that's OK. Greg and Emily tell you how to progress through three phases in l...
View articleE-mail marketer NetCreations onThursday tightened its already formidable grip on opt-in e-mail lists oftechnology consumers, signing a deal to manage ...
View articleLester Wunderman, direct marketing pioneer and founder of Wunderman Cato Johnson, on Tuesday plungedinto the online world by launching I-behavior, a f...
View articleResearch firm Jupiter Communications onThursday formally launched its new brand identity -- a diamond perforatedby two rows of dots, followed by the J...
View articleSun Chief Scientist Bill Joy issued a warning in the current issue of Wired: Our newest technologies robotics and nanotechnology and genetics put the ...
View articleAd firm 24/7 Media on Tuesdayexpanded its 24/7 Mail division to Europe, beginning in the UK with fourmillion e-mail messages, sent to one million cons...
View articlePut the world's two hottest technologies -- the Internet and wireless communications -- together and you get a lot of hype. Everyone is talking about ...
View articleAfter surveying various topics and philosophies within the email channel and getting you up to speed on the possibilities, this column is ready to del...
View articleOnline consumers are not a very forgiving lot, according to a study by The Boston Consulting Group, which found e-tailers better get it right the firs...
View articleBuilding any business is about building a relationship with your customers. Anyone involved in building a business online can learn some pretty import...
View articleThe increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...
View articleHave you ever faxed an advertising insertion order or received one in anovernight delivery? If so, it's no surprise. Even though Internet advertising ...
View articleIf you're putting together an online advertising campaign, you'd better bebuying keywords on search engines. Read More...
View articleThe number of US households using an online trading service hit 3.5 million in January 2000, according to J.D. Power, and the growth in this market is...
View articleNBC Internet, the interactive spin-offfrom NBC, on Wednesday launched NBCi Direct, an e-list management anddatabase marketing division specializing in...
View articleIn the latest move by loyalty firms seeking to cross the online/offlinebarrier, FreeRide.com, Cybergold, and Gold Points.com have all madeagreements w...
View articleFeeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleMost web sites use their own proprietary ad-serving technology and software for managing campaign data. They all record data differently and report it...
View articleThe consumer Internet industry in Europe is undergoing its fastest growth yet seen, with access via PCs and interactive TV both climbing, according to...
View articleAffinia, which until now has helpedWeb sites set up virtual storefronts offering products from majore-tailers, Monday kicked off its latest effort -- ...
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