In early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleRemember S&H Green Stamps, that venerable loyalty currency introduced in1896? Well, it's making a comeback, if new investors have anything to sayabout...
View articleDana got tons of email on his column about Leslie Kelly, "The Dumbest Lawsuit in Web History." Several asked how he would feel if someone stole his ar...
View articleWireless telecom firm Ericsson onMonday introduced targeted ad serving technology for use on mobile devices,which is slated for commercial release in ...
View articleVivienne Bechtold, Proctor & Gamble director of i-Knowledge, on Mondaytakes the helm of FAST (Future ofAdvertising Stakeholders), an interactive a...
View articleOne of the hardest tasks in marketing is measuring the specific impact a news story is making on the market. The public makes its feelings known about...
View articleDid you know Joel wears two hats? He can talk from the merchant's perspective as well as the affiliate's because he's been there. Today he tells affil...
View articleIn viral marketing, there's a fine line between spreading your brand name like wildfire and spreading it too thin. Even "viral marketing" itself sound...
View articleDevelopers of Internet-enabled advertising software defended themselvesThursday against accusations of creating "spyware" and violating the privacyof ...
View articleCompensation for media services in an interactive agency is always a subject of debate, especially when you consider a typical client: a dot-com strug...
View articleEmail is red-hot right now. It ranks number one, alongside affiliate networks, for effectiveness. The key to dramatically improving performance and RO...
View articleThink you've had a bad week, ducky? Before you feel sorry for yourself today, how about we stage a little pity party for Mr. Richie Rich himself, Giga...
View articleDigital technologies, which will enable consumers to create and share personal multimedia content, will make plain text e-mail seem like black-and-whi...
View articleAdStar.com's Advertise123.com, a classifiedadvertising portal, has lined up newspapers and Web sites to cover the topten markets in the US, which acco...
View articleTo paraphrase Bill Clinton's successful '92 presidential campaign motto, "It's the Audience, Stupid." If you're a site publisher, print that in large,...
View articleDavid helped his college-grad son buy furniture for his first apartment. It would have been nice to see online photos, then view merchandise in the st...
View articleMarketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleKnow what a "gray promise" is? One that can't be kept, like the 30-day refund that can't be given because an item is used or damaged. Enter BrokenProm...
View articleAmid the roar of the engines and the excitement of the race at this year'sNASCAR Daytona 500, somenew entrants vied for viewers' attention dot-com com...
View articleThe State of Michigan is preparing to file suit against onlineadvertising leader DoubleClick, which is also thesubject of informal inquiries by the Ne...
View articleDoes the term "SIG" draw blank stares in the online advertising world? Not if Bill McCloskey can help it. Read all about the fledgling rich media org ...
View articleWireless devices and Internet appliances are high on the hype meter. Justifiably so, as consumers will surely benefit from being able to order flowers...
View articleOnline advertising leader DoubleClick is the subject of aninformal inquiry by the New YorkState Attorney General's office, in addition to the Federal ...
View articleFinally, ad agency managers have woken up to the realization "We've gotta be doing interactive!" This should be great news. Except that for many of th...
View articleDocuments filed with the Securities andExchange Commission this week reveal that online advertising giant DoubleClick is cooperating with a Federal Tr...
View articleWhat's the first, easiest piece of advice you can give an e-commerce start-up? Start an email newsletter, right? Best way to get top-of-mind awareness...
View articleThe expected $8.3 billion e-commerce market in Latin America is not without many barriers to success, according to research by Jupiter Communications....
View articleThanks to a push from free ISPs and low-cost access providers, the number of US households with Internet access will nearly double to 90 million by th...
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