Much like in the US, further Internet expansion in Canada will occur slowly, as most interested users already have access, according to ComQUEST Resea...
View articleEvery media vendor seems to have different ways to target your advertising to its users. Almost as varied as the different ways to target are the diff...
View articleThe Democratic party's technology platform for election 2000 sided with Wal-Mart on the sales tax question: Internet taxes are a simple question of fa...
View articleSearch engine listings can generate a lot of high-quality traffic. As an important part of your marketing campaign, search engine optimization is rela...
View articleIn a deal that brings together two big players in the Internet ad business,Engage Technologies, a CMGI operating company, andAdAuction.com on Wednesda...
View articleSouthern West Virginia mightnot be a hot e-mail advertising market, butstring a few hundred little areas together -- Central Louisiana, Logan andChamp...
View articleAbout.com, best known for its network ofvertical content sites, added direct marketing to its lines of businessthis week, acquiring direct e-mail mark...
View articleNokia, AdForce, SF Interactive, and fusionOne on Monday teamed toexperiment with innovative ways of targeting advertising to users offusionOne's tools...
View articleAs a customer, do you find the Internet noisy, claustrophobic and potentially threatening? Wherever you go, banner ads are served, pop-ups intrude, an...
View articleMessageMedia has some of the biggest email lists in the business, but its focus is on customer management. Getting permission is just step one. Step t...
View articleNo one can escape the carpet-bombing of dot-com broadcast advertising. Start-up companies are investing heavily in print, TV and radio because they th...
View articleNo matter how far you feel behind the e-business curve, a strategic business plan is critical for successfully guiding your business's online efforts....
View articleFT.com, the Web presence of venerableBritish newspaper the Financial Times , on Friday kicked off a $35 millionnational campaign aimed at extending it...
View articleThe Commerce Subcommittee on Telecommunications, Trade and ConsumerProtection Thursday approved the Unsolicited Electronic Mail Actof 1999. Read More...
View articleToday, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...
View articleThe US continues to lead the world in Internet users, according to studies by Angus Reid Group and The Strategis Group. But if the Web is truly to bec...
View articleAn insertion order (IO) is the formal contract allowing an agency (or client) to insert advertising into an ad venue. In traditional media, an ad agen...
View articlePrimary Knowledge Inc. went from a fledgling start-up based on the heretical proposition of outsourcing the huge data piles of clickstream and transac...
View articleThe Gilmore Commission finished its work in Dallas this week, splitting 11-9 against recommending sales taxes on web purchases. That's not the "super-...
View articleSetting up an Internet web site used to be like setting up a hot dog stand in the desert: The problem was to find customers. The business environment ...
View articleWe in the Internet industry have infectious enthusiasm for our businesses, but in driving toward the next goal, it can be hard to see ourselves as our...
View articleFor the last few years most online advertising has been either branding or direct response with one thing remaining constant: testing. Because of surp...
View articleDesigning the right sponsorship program for a client can be a challenge. On one hand, you know your site and audience better than anyone, so you're in...
View articleA new anti-snooping utility launched Monday promises to be as controversialas the adware programs it attempts to defeat. Read More...
View articleMarketing with email is more than sending out completely self-contained promotional messages dedicated to your offer and your offer only. The discipli...
View articleAre you ready to do business on the Internet? The answer may be "No." And that's OK. Greg and Emily tell you how to progress through three phases in l...
View articleE-mail marketer NetCreations onThursday tightened its already formidable grip on opt-in e-mail lists oftechnology consumers, signing a deal to manage ...
View articleLester Wunderman, direct marketing pioneer and founder of Wunderman Cato Johnson, on Tuesday plungedinto the online world by launching I-behavior, a f...
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