Online consumers are not a very forgiving lot, according to a study by The Boston Consulting Group, which found e-tailers better get it right the firs...
View articleBuilding any business is about building a relationship with your customers. Anyone involved in building a business online can learn some pretty import...
View articleThe increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...
View articleHave you ever faxed an advertising insertion order or received one in anovernight delivery? If so, it's no surprise. Even though Internet advertising ...
View articleIf you're putting together an online advertising campaign, you'd better bebuying keywords on search engines. Read More...
View articleThe number of US households using an online trading service hit 3.5 million in January 2000, according to J.D. Power, and the growth in this market is...
View articleNBC Internet, the interactive spin-offfrom NBC, on Wednesday launched NBCi Direct, an e-list management anddatabase marketing division specializing in...
View articleIn the latest move by loyalty firms seeking to cross the online/offlinebarrier, FreeRide.com, Cybergold, and Gold Points.com have all madeagreements w...
View articleFeeling like every e-mail you get is trying to sell you something? You ain't seen nothing yet. By 2004, the average household will receive nine pieces...
View articleMost web sites use their own proprietary ad-serving technology and software for managing campaign data. They all record data differently and report it...
View articleThe consumer Internet industry in Europe is undergoing its fastest growth yet seen, with access via PCs and interactive TV both climbing, according to...
View articleAffinia, which until now has helpedWeb sites set up virtual storefronts offering products from majore-tailers, Monday kicked off its latest effort -- ...
View articleInteractive sales reps deal exclusively with the interactive media planners and buyers who allocate the interactive budget. These folks never think ab...
View articleWith more than 10 million consumers having already bought online, and with Internet use surging, the Asia-Pacific online retail market is filling up, ...
View articleDoubleClick said ithad made a mistake by planning to merge names with anonymous Web activity because of a lack of government and industry privacy stan...
View articleSome people might think he's crazy, but Tom thinks the web has passed its prime and is on its last leg as a marketing tool. Although the use of the we...
View articleWith the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...
View articlePlace a dozen media planners in a room together, and they'll certainly have a conversation about the sales reps they deal with on a daily basis. Media...
View articleAfter several prominent Internet companies moved to distance themselvesfrom DoubleClick Inc., the advertisingfirm has decided to drop plans to merge o...
View articleThe automobile industry and the Internet don't seem like a logical match to many. After all, you can't test drive a car online. But more car dealers a...
View articleFinancial software maker Intuit Inc. Thursday was moving to plug leaks on its popular Quicken site, after it wasrevealed personal financial informatio...
View articleA study released several months before the recent security disasters shows some 46 percent of online shoppers have halted an online purchase out of se...
View articleMore than one-third of 16- to 22-year-olds will buy online this year, spending $4.5 billion, according to Forrester Research. Young consumers arm them...
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleRemember S&H Green Stamps, that venerable loyalty currency introduced in1896? Well, it's making a comeback, if new investors have anything to sayabout...
View articleDana got tons of email on his column about Leslie Kelly, "The Dumbest Lawsuit in Web History." Several asked how he would feel if someone stole his ar...
View articleWireless telecom firm Ericsson onMonday introduced targeted ad serving technology for use on mobile devices,which is slated for commercial release in ...
View articleVivienne Bechtold, Proctor & Gamble director of i-Knowledge, on Mondaytakes the helm of FAST (Future ofAdvertising Stakeholders), an interactive a...
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