Nick has another cunning plan. A whole new breed of email management program: emailYouNeed.com. Sign up for this service, and it will list and manage ...
View articleThe number of online travelers has grown 190 percent from 29 million in 1996 to 85 million in 1999, according to a report by the Travel Industry Assoc...
View articleTruck-loads of VC cash have financed the arrival of hundreds of new start-ups online. With all this well-heeled competition, what are the options for ...
View articleIn an environment in which dot-com is becoming synonymous withflash-in-the-pan companies running sometimes-offensive televisionadvertising, Internet s...
View articleGoing international with your brand can be like starting from scratch. Successful national brands establish their image over time, an image that relat...
View articleDespite some steps in the right direction, e-business has a long way to go on both sides of the Atlantic, according to surveys of executives in the US...
View articleThink back to the first time you bought something on an auction site and remember how it felt. It was pretty fun, wasn't it? Now businesses are gettin...
View articleTime Warner's Entertaindom.com, arecently-launched entertainment site, on Monday expanded its relationshipwith ad services firm L90, which includesa y...
View articleTogglethis, a company that allowsfor the e-mail delivery of animated, interactive content and advertisementsto users' desktops, on Monday released the...
View articleFew businesspeople would deny the importance of prospect screening, but the issue gets divisive when we start looking at where that responsibility res...
View articleSpam aside, it's getting harder and harder to wade through your inbox and find some nugget of value in the stuff to which you've actually subscribed. ...
View articleA report by Forrester Research describes a B2B e-commerce sector with eMarketplaces, eBusiness Networks, and a market worth $2.7 trillion. Read More...
View articleSpending on E-mail marketing, which amounted to $898 million last year,will increase 417 percent to reach the $4.6 billion level by 2004,according to ...
View articleJoel takes a look at some of the less obvious affiliate marketing plays - virtual storefronts. Of course, every dot-com from Amazon to eToys to Pets.c...
View articleDespite the fact that Al Gore invented the Internet, and thatwould-be politicians are accustomed to spending gobs of money on TV andradio advertising ...
View articleWhen Dana mentioned his 11-year-old daughter was asked for her email address on a warranty card, it struck a chord with MessageMedia's permission advo...
View articleLarge, multifaceted deals with portals are very exciting. Many dot-com clients are eager to sign these large deals, which tend to involve distribution...
View articlePrivacy advocates are turning up the heat on ad industry leader, DoubleClick, urging concernedInternet users to barrage members of the company's netwo...
View articleIn the past, planners didn't do much in the way of targeting or research to see what sites had the most reach or the best composition against a given ...
View articleFor years, start-up companies and old-media execs alike have repeated amantra-like phrase: "When there is broadband, everything will be different." Re...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleWhat's your marketing model? That process by which you get your message out to the folks you want to attract, in a way that makes them want to buy fro...
View articleWhen Amazon launched its Associates Program in July 1996, it was truly breaking new ground and pioneering a completely new category. Fast-forward to t...
View articleYou want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...
View articleResearch done by Gartner Group Inc. puts the worldwide business-to-business e-commerce market at more than $400 billion by the end of the year. Read M...
View articleDeCSS is a computer program that unscrambles the encryption on a DVD disk so you can copy its contents. Scares the movie industry to death because whe...
View articleInternet services firm Agency.com onTuesday purchased the part of French agency Pictoris Interactive SA that it didn'talready own, for a total of $12....
View articleTHAT is the question. There truly are no hard and fast rules when it comes to this topic because things are changing too rapidly. While it's true that...
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